The inaugural Asia Offroad Expo & Convention (AOX) 2026 is set to take place from 23 to 25 October 2026 at the World Trade Centre Kuala Lumpur (WTC KL).
The AOX 2026 in October will position Malaysia as a hub for the expanding offroad, 4×4, and overlanding industry. It will bring together industry leaders, manufacturers, and adventure enthusiasts, attracting trade buyers and consumers from across Asia-Pacific and beyond.
Attending and officiate the launch event was the Deputy Minister of Tourism, Art & Culture YB Tuan Chiew Choon Man, MIROS Director for Vehicle Safety and Biomechanics Centre Encik Zulhaidi Mohd Jawi @ Said and MIESG deputy president Prof. Dato’ Dr. Nor Aieni Haji Mokhtar for attending the launch.
expeditions in Malaysia and across the region. Image credit: AOX 2026
AOX Founder Mr Thomas Foo said: “Currently, Asia has no unified continental offroad and overland federation,” Thomas exclaimed. “Our recreational 4WD structure in Asia is very fragmented. In other regions, like Europe, Australia and North America especially, the offroad and overland sectors are better coordinated and governed. Organizing the Asia Offroad Expo and Convention can be described as a bold move to gather all the offroad and overland enthusiasts – whether it involves four-wheel drives, adventure bikes, mountain bikes or recreation vehicles – under one platform. And that includes all the industry stakeholders from car makers, modifiers, accessories, components and repairs, adventure gear, policymakers, tourism, government bodies, road safety authorities and institutions so that they can be connected, support each other and grow.”
On this note, Thomas said he would like to extend his utmost appreciation to the Ministry of Investment, Trade and Industry, Ministry of Tourism, Art & Culture, Visit Malaysia 2026, Ministry of Transport Malaysia, Malaysia Institute of Road Safety (MIROS), Malaysia Institute of ESG (MIESG), Malaysia Convention and Exhibition Bureau, Dewan Bandaraya Kuala Lumpur and World Trade Centre Kuala Lumpur for coming forward to support this event.
What to Expect at AOX 2026 Exhibition Showcase
A comprehensive exhibition featuring:
• 4×4 vehicles and SUVs
• Offroad accessories and performance upgrades
• Overlanding and expedition equipment
• Camping and outdoor lifestyle gear
• Recovery, safety and navigation systems
• EV and hybrid offroad innovations
Convention & Knowledge Forum
The three-day convention will feature expert panels, keynote addresses and technical forums covering:
• Offroad safety standards and convoy management
• Sustainable adventure tourism and ESG integration
• Cross-border expedition compliance and regulations
• Technological advancements in offroad mobility
• Industry best practices and responsible land use
Trade & Industry Networking
AOX 2026 will facilitate B2B meetings, dealership partnerships, distribution opportunities, tourism collaborations and cross-border market expansion initiatives.
Strengthening Malaysia’s Position as a Regional Hub
“With its strategic location in Southeast Asia and strong automotive ecosystem,” Thomas said, “Malaysia is well positioned to host a regional platform of this scale. AOX 2026 is expected to contribute to business tourism, stimulate SME participation, and enhance Malaysia’s reputation as a gateway for adventure mobility in Asia. “Industry associations, road safety institutions, ESG organisations, and tourism agencies are expected to participate, reinforcing a balanced focus on innovation, safety, sustainability and economic growth.”
Event Details
Event: Asia Offroad Expo & Convention 2026 (AOX 2026)
Dates: 23 – 25 October 2026
Venue: World Trade Centre Kuala Lumpur
Format: Trade & Public Exhibition + Convention