Ashita Group, a prominent B2B2C O2O commerce giant in Malaysia and Southeast Asia, has officially launched Cendol.Asia, an innovative O2O social commerce platform in partnership with Alibaba Cloud’s associated companies, WhaleCloud International and Fonixtree Digital Technology. This collaboration aims to revolutionize e-commerce by combining Ashita Group’s market expertise with Alibaba Cloud’s technological prowess.
With a vast network of dealers and reseller points, Ashita Group has been a market leader for over 30 years. The partnership with Alibaba Cloud seeks to elevate the e-commerce landscape in Southeast Asia by meeting the growing demand for social commerce. Cendol.Asia aims to connect global supply chains with Southeast Asian markets and provide a diverse range of products to consumers while empowering merchants with advanced tools.
Cendol.Asia, inspired by the popular dessert “cendol”, signifies the platform’s regional growth aspirations. Its Chinese brand name, “Qian Dai” or “Money Pocket”, emphasizes its unique value proposition and Shop-N-Earn model tailored for Southeast Asia’s fast-growing e-commerce markets. The platform’s innovative “Earn-As-You-Shop” model, supported by the Trio-Wallet system, allows shoppers to earn rewards that boost their purchasing power.
WhaleCloud International and Fonixtree Digital Technology expressed their support for Cendol.Asia’s launch, highlighting its potential to bridge cross-border supply chains with consumer demand in Southeast Asia. The platform’s Trio-Wallet system and unique model are designed to empower both consumers and merchants, offering earning opportunities and inventory support.
Cendol.Asia plans to introduce O2O stores to enhance the shopping experience by allowing customers to interact with products before making online purchases. The platform aims to revolutionize the social commerce landscape in Southeast Asia by leveraging Alibaba Cloud’s technological infrastructure and strategic partnerships.
In conclusion, Cendol.Asia’s launch marks a significant milestone in the evolution of e-commerce in Southeast Asia, promising to revolutionize social commerce and provide a seamless online-to-offline shopping experience for consumers and merchants alike.
To celebrate its launch, Cendol.Asia is offering RM150 worth of “CenDuit” to each new customer, redeemable across the platform. It is now available on Google Play Store and through the H5 Web platform at Cendol.Asia (https://my.cendol.asia/), with plans to expand into the broader Southeast Asian market by early next year.