Lambretta has officially unveiled the latest Lambretta J200 at the 15th Annual Art of Speed 2026. The launch marks the model’s highly anticipated debut in the Malaysian market.
Inspired by the famous Lambretta J Series from the 1960s, the new J200 blends classic Italian design with modern technology. It features Lambretta’s unique “Low & Long Architecture,” durable all-steel body, and iconic design elements, offering a smooth and premium riding experience for today’s riders.
The Malaysian launch was spearheaded by Bike Continent Sdn. Bhd., the official distributor of Lambretta in Malaysia, under the leadership of Managing Director, Mr. Ronnie Chen. Vehicle importation is managed by Mofaz Motosikal Sdn. Bhd., represented by Dato’ Nik Izani Nik Ibrahim. The official product presentation was led by Mr Pierre Sainton, APAC Director of the Lambretta brand.
Globally, the Lambretta brand is still owned and run by Mr. Walter Scheffrahn through Innocenti SA. This helps keep the brand’s authenticity while focusing on innovation, high-quality products, and sustainable growth worldwide.
At the same time, Lambretta announced a partnership with VICO for the “VICO Bytes to Ride” campaign. This promotion will take place from August 1 to September 30, 2026, and is open to all Malaysian citizens. Each week, eight winners will be chosen to receive an exclusive Lambretta J200 VICO Edition, enhancing brand connection and rewarding consumers across Malaysia.
“Vico Bytes to Ride”, a nationwide campaign by Vico Malaysia, is inviting Malaysian to transform everyday Vico purchases into a chance to win an all-exclusive Lambretta scooter.
1. Turn Your Bytes Into a Lifetime of Rides
With just RM10 spent on any Vico product, consumers will receive one contest entry for a chance to win a brand-new Lambretta scooter. This campaign highlights how simple moments can lead to extraordinary experiences, turning a quick Vico break into an unforgettable journey.
2. Where Youthful Energy Meets the Freedom to Explore
United by a passion for youthful energy, Vico x Lambretta celebrate a generation that embraces adventure and self-expression. This collaboration encourages Malaysians to live louder, chase new experiences, and make every journey memorable.
3. Big Rewards, Simple Participation
Joining the excitement is easy: for every RM10 spent on any Vico product, consumers receive one contest entry for a chance to win a Lambretta scooter weekly during the 8-week campaign.
4. Ride Away with an Exclusive Lambretta J200
The highlight of the campaign is the exclusive Lambretta J200, presented in a striking Vico signature yellow. With only 8 units available in Malaysia, each grand prize winner will own a unique edition of this iconic scooter, ensuring that every ride reflects individuality and style.
5. Bringing the Excitement Closer to Malaysians
Vico Bytes to Ride springs to life with immersive activations and touchpoints nationwide, letting consumers engage with the campaign and experience the thrill of the exclusive Lambretta J200.
Lambretta X250GP Speedster
The event also introduced the new Lambretta X250GP Speedster, which has a fresh sporty design with updated colors and graphics. It takes inspiration from classic Lambretta styles, incorporating side panel stripes and a flame design for a look similar to vintage Grand Prix racing bikes. The X250GP Speedster comes in three new colors: Aurora Grey Matte, Super Black, and Latte Brown, giving riders options to match their style.
Showing its commitment to the Malaysian market, Lambretta announced the opening of three new authorized showrooms in Shah Alam, Kota Bharu, and Setapak. This brings the total number of authorized showrooms in Malaysia to 10, making it easier for customers to access services and support.
Lambretta J Series – Key Highlights
● Return of an Icon – Revives the legendary Lambretta J Series, inspired by the classic J50, J100, and J125 Starstream of the 1960s.
● Timeless Italian Design – Blends Lambretta’s heritage styling with modern engineering and technology.
● Authentic Lambretta DNA – Features a full steel body, iconic hexagonal headlamp, classic long-and-low silhouette, and signature Double Arm-Link front suspension.
● Modern Features – Equipped with full LED lighting and a digital TFT display for enhanced visibility, connectivity, and rider convenience.
● Engine: 174.5 cc liquid-cooled engine producing 17.0hp
● Comfort & Practicality – 790 mm seat height, ideal for everyday urban riding.
● Built for Urban Mobility – Designed to deliver agile handling, refined performance, and a premium riding experience.
The J Series reflects Lambretta’s dedication to merging tradition with modernity, providing a scooter that honors Italian design and suits contemporary urban living.