adidas Malaysia has recently launched The Original Lounge at adidas Originals, The Gardens Mall — a space dedicated to amplify music and spotlight rising local talents. Touted to be more than just a pop-up, The Original Lounge is a celebration of self-expression and a place for today’s Originals to gather, connect, and be inspired.
The campaign features Ismail Izzani and DOLLA, artists who embody the brand’s spirit. Fearless and unapologetically themselves, they represent a generation moving to its own rhythm. Whether through Ismail’s genre-defying sound or DOLLA’s bold reinvention of the local music scene, both are reshaping the landscape on their own terms.
At the heart of this concept is the brand’s vision with director Thibaut Grevet, whose distinctive style has shaped the cultural landscape through work that, like Originals, bridges sport, music, and fashion. It takes craftsmanship and a commitment to authenticity to create something truly original — qualities that define both his work and adidas Originals’ iconic silhouettes.
Grevet brings his signature style to a film that captures originality’s essence. Through his lens, we witness the inspiration of those who paved the way for others, highlighted by the crowd’s energy as we find each Original in their space. The soundtrack speaks volumes: “Only You (And You Alone)” by The Platters.
For Spring/Summer 2025, adidas Originals is releasing the latest collection that inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.
The collection is now available, with prices as follows:
- Superstar II Shoes– From RM569.00
- Handball Spezial – RM449.00
- Samba OG – RM569.00
- Firebird Track Top – RM429.00
- Firebird Track Pant – RM379.00