1664 Malaysia has announced the return of Bon Appétit-lah with its first-ever Asia-wide exclusive collaboration—teaming up with urban fashion label CLOT, founded by Edison Chen, to fuse French brewing finesse with cutting-edge streetwear culture.
Building on Bon Appétit-lah’s success, this collaboration elevates casual dining – where good food meets great style. CLOT embodies 1664’s ethos by bridging Eastern and Western fashion through its Silk Royale-patterned apparel, transforming everyday moments into extraordinary celebrations.
“As the No.1 French beer brand in the world, 1664 is about more than taste—it’s about embracing moments with effortless style. Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary. This year, we are taking it a step further with CLOT, blending style into how we experience beer and culture. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664’s signature style,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
“Our aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French. Collaborating with 1664 has been an exciting journey, and we’re thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments,” said Simon Wat, General Manager of CLOT.
For the first time, 1664 and CLOT collaborate to present Bon Appétit-lah, taking over The Exchange TRX’s Raintree Plaza on 13th and 14th June, bringing East meets French to life through a fusion of food, style, and performances by renowned artists. Guests can savour Asian dishes with French influences from celebrated restaurants. 1664 x CLOT Bon Appétit-lah will showcase limited-edition 1664 x CLOT merchandise available exclusively at a 1664 X CLOT speakeasy-style fabric store, making it a must-visit for beer connoisseurs and trendsetters. RSVP now at https://1664malaysia.com/eventbal2025/.
If you missed the 1664 x CLOT Bon Appétit-lah event, you can still enjoy the 1664 Blue Hour at 30 outlets throughout June and July for a chance to win limited edition merchandise. Additionally, with 1664 purchases at selected supermarkets, hypermarkets, and online stores, you can take home a unique 1664 x CLOT ceramic tumbler.
All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!