ZUS COFFEE is celebrating the Chinese New Year and Ramadan with its KONGSI ZUS COFFEE Concourse Event at Sunway Pyramid. This event focuses on togetherness and the Malaysian tradition of ‘mengupi‘ or enjoying a cup of coffee together.
The event also launches the new ZUS Ngupi 2-in-1 Instant White Coffee with zero sugar. This addition to the ZUS Ngupi instant coffee series is inspired by classic Malaysian flavors and shows the brand’s dedication to providing high-quality coffee at affordable prices.
Since starting in Kuala Lumpur in 2019, ZUS COFFEE expanded into fast-moving consumer goods (FMCG) in 2024. This allows them to offer more coffee options beyond what’s available in their cafés. Coffee lovers can now find ZUS COFFEE products at 23,000 locations across the country, making it easy to enjoy ZUS COFFEE anywhere.
The Coffee to Kopi Evolution
ZUS COFFEE’s FMCG Business Lead, Ng Chun How, shared, “Today’s first-ever large-scale ZUS Ngupi event marks an important milestone for us. Our core focus has always been on connecting communities through products people can relate to.
“Witnessing ZUS Ngupi‘s evolution into a shared experience has been incredibly fulfilling, and we’re excited about what’s next as we continue to grow the brand and brew stronger connections one cup at a time,” he added.
The ZUS Ngupi range comes in four uniquely local flavours: Klasik, Kopi Tarik, White Coffee, and Kopi Coklat, crafted using ZUS COFFEE’s proprietary TRIBLENDLOC technology, which incorporates locally-sourced Liberica coffee beans to deliver a truly Malaysian flavour profile.
A Celebration of Unity Over Coffee
Taking place just before Chinese New Year and during Ramadan, the KONGSI ZUS COFFEE Concourse Event showcases the shared values of generosity, warmth, and community, all enjoyed over a comforting cup of coffee.
From 29 January to 2 February 2026, at the Blue Concourse, Sunway Pyramid, visitors can enjoy exciting coffee experiences and learn about the craft behind ZUS Ngupi, inspired by Malaysia’s favorite coffee shop sessions. To celebrate togetherness, limited-edition merchandise and special offers will be available during the five-day event.
Gather your friends and family and jom mengupi with ZUS COFFEE as you taste all the ZUS Ngupi flavours at the event, brewing memories that last a lifetime.