ZALORA has announced their partnership with London-based minimalist fashion label COS to bring its retail offerings to ZALORA’s markets, Singapore and Malaysia. The brand is launching on 30th August and will bring COS’ assortment of apparel and accessories to the platform.
“We are honoured to have COS on ZALORA, as it aligns with our direction towards sustainability and complements the launch of our luxury and premium category. Our customers who have long been fans of COS will be delighted that ZALORA is now able to offer fashion items that are timeless and made to last, delivered safely and directly to their doorsteps,” said Simone Cortini, ZALORA’s Director of Marketplace.
In the past year, ZALORA has made significant strides in its sustainability strategy, and simultaneously focusing on expanding its premium and luxury assortment. ZALORA’s 2020 Trender Report suggests that quality has reigned over quantity in the past year, as Southeast Asian shoppers become increasingly value-conscious. COS’ pieces are modern yet enduring, and lend effortless style from season to season.
“We pride ourselves on the solid physical footprint we’ve established in APAC, building a great connection with our customers over the years. By partnering with an e-commerce market leader such as ZALORA, we are excited to make COS accessible to even more customers across Singapore & Malaysia,” said Christoffer Sellin, Managing Director of COS Asia Pacific.
Inspired by contemporary culture, COS is a London-based fashion brand known for collections that balance innovative design with enduring style. Offering modern, functional and considered designs, COS pairs contemporary style with fine craftsmanship – from fabrics made of recycled materials to innovative construction techniques, pieces are made to last beyond the season with sustainability in mind. COS’ products on ZALORA include women’s and men’s apparel, leisurewear and accessories.
You can visit http://zalora.my/cos to purchase your COS collection today.