Yobe (Yoghurt Beku) Malaysia, a local frozen yoghurt and dessert brand, has launched Yobe Crafted, a new store at Tuah 1895 BBCC. They also introduced ALPHA, a rising boy group, as their first Brand Ambassador. Yobe Malaysia believes in Pure Happiness in Every Swirl and is expanding across the country with Yobe Crafted outlets, Yobe Mini Vending, and Yobe Crafted Flagship stores.
With the opening of Yobe Crafted at Tuah 1895 BBCC, Yobe Malaysia now has five outlets in just four months, with plans for seven more by the end of 2026. The new store offers a full range of frozen yoghurt and desserts along with exciting new products for everyday enjoyment.
“We want Yobe Malaysia to be more than just a frozen yoghurt brand; we want to create little moments of happiness that Malaysians can enjoy and share,” said Leon Tang, Chief Executive Officer of Yobe Malaysia.
The launch was marked by a signing ceremony introducing ALPHA – comprising Daniel, Izat, Rizal, Ariel, Ray, Araff and Sky – as Yobe Malaysia’s first-ever Brand Ambassador. Taking place during the Merdeka season, the partnership brings together two homegrown names under the shared message “Swirled in Malaysia, for the World,” celebrating Malaysian talent, youth culture, and the ambition to take homegrown creativity beyond borders.
“ALPHA and Yobe Malaysia share the same Malaysian roots and a passion for creating something fresh for the next generation. Together, we hope to show that being proudly Malaysian can be a source of creativity, confidence and inspiration,” Leon Tang added.
Yobe Crafted x ALPHA will launch exclusive fan experiences, featuring Yobe Stamp & Collect with special ALPHA photocards, Yobe Crafted blind boxes, and limited-edition ALPHA merchandise available starting today. The campaign aims to connect ALPHA fans and everyday Malaysians through a fun and local brand experience.
For more information on Yobe Malaysia and its latest promotions, please visit yobe.com.my or follow @yobemalaysia on Instagram.