realme has introduced, realstudio, its young, trendy and fashionable sub-brand which is established exclusively in Malaysia. Along of the announcement of the brand, realstudio also debuted their first realHYPE collection.
realstudio’s first drop is a collaborative effort with Dare to Leap local fashion brand, HYPE Clothing CO and local artist, Kide Baharudin for a whole new collection named realHYPE. The realHYPE collection consists of a realHYPE t-shirt in Mustard Yellow and two sling pouches that come in square and triangle. The story behind the design of realHYPE collection portrays local vibes under the new norms to remind everyone that despite any tough situation in life, there is still plenty of positivity around the community to motivate each other and keep going.
“Our pure persistent and Dare to Leap spirit has continuously instilled trendy culture into realme’s technology. Today, we are expanding the range of inventions in realme Malaysia through realstudio, a space comprising everything creative, young and stylish to create a smarter and fashionable lifestyle for the young fans. Malaysians can mark your dates and stay tuned for the first drop of realHYPE collection which will be available soon on 18 June 2021,” said Tiffany Teh, Brand Manager of realme Malaysia.
The realHYPE collection is priced at RM99 and limited to 100 units only across nationwide, it will be available for fans to purchase from 18 June 2021, 12AM onwards via realme’s Official Store on Shopee, in conjunction with the opening sales day of Shopee 7.7 Mid Year Sale.
You can follow realstudio’s new social media account now on Instagram to get updated with latest feeds and upcoming creations every month as they are all limited editions.