The recent Somersby Light pop-up at Pavilion KL has managed to record around 39,500 attendees during its four-day activation. The highlight of the event is during on Sunday, 3 May 202, when YEONJUN of TOMORROW X TOGETHER, Somersby’s regional ambassador, took to the stage for a special appearance.
During the session, five lucky fans were each rewarded with a 4-can pack of the new Somersby Light, adding to the excitement of the pop-up experience. Despite scheduled for a special appearance only, YEONJUN made a surprise unannounced return, delighting fans with a two-song performance and greeting the crowd, delivering energised atmosphere and marking a memorable close to the pop-up experience.
Somersby also has announced the renewal of its collaboration with YEONJUN of TOMORROW X TOGETHER, extending the successful partnership for another year across selected Asian markets. Building on the strong synergy and creative alignment established to date, the continued collaboration will span across Hong Kong, Laos, Malaysia, Singapore, South Korea, and Vietnam.
Somersby Light is now available at participating supermarkets and hypermarkets, as well as online via Shopee nationwide. S
All activities are open to non- Muslims aged 21 years and above. Carlsberg Malaysia would like to remind to #CELEBRATERESPONSIBLY – if you drink, don’t drive.