Canalys has recently released its Q2 2021 global smartphone market report which has ranked Xiaomi at second place with a 17% share and a 83% YoY growth. The Chinese giant tech company has managed to surpassed Apple which has knocked down to third place.
Canalys is expecting that Xiaomi’s new goal is to take the fight with Samsung to become the world’s largest vendor. With global shipments of Xiaomi reached 43.4 million units with 31.5% YoY growth, looks like Xiaomi is not stopping their momentum anytime soon. Xiaomi is expanding fast in overseas markets, reaching over 300% YoY growth in Latin America market, over 150% YoY growth in Africa and over 50% YoY growth in Western Europe. According to the Q1 2021 Results Announcement of Xiaomi, Xiaomi smartphones have entered over 100 markets worldwide, ranked No. 1 in terms of smartphone market share across 12 markets and ranked No.2 in Europe. It is also No. 1 in India for years.
To be honest, the result is nothing to be surprised in the first place as Xiaomi has really push the boundaries for 2021 with the Mi 11 series and Redmi series and it’s sub-brand, POCO. From the headliner flagship model, Mi 11 Ultra to affordable models, Redmi Note 10 series and to flagship killer model, POCO F3, the company offers smartphone that caters to various price range with top of the line features.
Not only that, Xiaomi has invested nearly RMB10 billion in R&D in 2020, this year the number is expected to increase by 30-40%. At the beginning of 2021, Xiaomi announced the biggest engineers recruitment drive in its history: 5,000 engineers in one single year, which will occupy 20% of total employees. Meanwhile, Xiaomi has launched multiple talent incentive initiatives such as one million US dollars award project for technology talents, young engineers
With that said, do you owned any Xiaomi device at the moment? Let us know the experience of owning a Xiaomi device in the comment section and social media account!