UNIQLO Malaysia has announced on 5 June that they will launching a range of newly designed, 100% recycled polyester products (T-shirts and a pocketable bag) featuring UNIQLO Global Sustainability Ambassador Doraemon in his green ‘Sustainability Mode’ appearance. The collection will be released to coincide with World Environment Day and the start of the summer 2023 round of JOIN: THE POWER OF CLOTHING, UNIQLO’s campaign to encourage customer participation in sustainability activities.
Not only that, the during the campaign period from June 5 (Monday) to July 4 (Tuesday), a donation will be made when customers purchase eligible UNIQLO products. For each Doraemon Sustainability Mode product sold — as well as MENS and KIDS DRY-EX T-shirts, a donation of US$1 will be made to Asia-Pacific Cultural Centre for UNESCO (ACCU), which will be used for educational programs to teach children about the problem of ocean pollution. Doraemon Sustainability Mode products will be available from UNIQLO stores throughout Malaysia as well as from the online store.
The collection will price from RM39.90 – RM59.90 for the Malaysia market.
Overview of the Doraemon Sustainability Mode
| Launch date | ： | Monday, June 5th, 2023 |
| Price | ： | RM 39.90 – RM59.90 |
| Sizes | ： | XS-XL |
| Availability | ： | UNIQLO stores and the online store |
| Special website | ： | https://www.uniqlo.com/my/en/contents/sustainability/jointpoc/ |
Doraemon Sustainability Mode Products
| Items | Price (RM) |
| Doraemon Sustainability Mode Crew Neck T-shirt (short sleeve) – 2 Designs | RM 59.90 |
| KIDS Doraemon Sustainability Mode Crew Neck T-shirt (short sleeve) – 1 Design | RM 39.90 |
| Doraemon Sustainability Mode Pocketable Bag – 1 Design | RM 59.90 |