UnBound and Verofax Asia ink Memorandum of Agreement to spearhead international development of virtual systems in Web 3.0

UnBound and Verofax Asia has signed a partnership at VSQ Petaling Jaya, Selangor for the development of international consumer and retail experiences through NFT and AR Metaverse Technology as part of the goal in pushing the growth of Web 3.0. Witnessing the event on 13 July 2022 are Mr Gopi Ganesalingam, Senior Vice President of Ecosystem Development Division at Malaysia Digital Economy Corporation (MDEC).

“Operating globally, Verofax group offers a full suite of Web 3.0 E-Commerce platforms that gives businesses the power to leverage on e-commerce to drive sales and consumer engagement. Our solutions help Enterprises and Brands turn their products into a direct-to-consumer communication channel and deliver amazing experiences to drive growth and boost loyalty while also promoting greener product choices and ESG auditability. Verofax also helps turn give-aways into collectable and transferable NFTs, interoperable across several metaverse environments. With the signing of this MoA, we are looking forward to collaborating and developing new cutting-edge solutions with UnBound ”, said Capt. Koh Chen Tien, Chairman of Verofax Asia and Middle East.

“UnBound’s strong domestic presence in the educational sector with its’ homegrown virtual education system, we believe that now is the crucial time to expand the technology to other sectors in the international market. Alongside Verofax’s international market presence and UnBound’s technologies, this will be a game-changer for the industry with new and exciting commercialisable assets in the development of Web 3.0”, said Ryan Kang, Director of UnBound.

Adapting the successful technological education system that focuses on e-learning and e-financial literacy at the tertiary education level to mass market adoption and application. “This collaboration will pave the way for creating a new experiential retail environment that is able to provide unique individual experiences. Catering choices and personality towards suggestions through Augmented Reality (AR), featuring international public figures right at your fingertips”, said Ms Natalie Loi, Head of Technology of UnBound.

Soo Min Jun, Verofax Asia Chief Product Officer added that “Verofax utilizes patented technology incorporating Blockchain, AR and Artificial Intelligence to provide ‘Traceability as a Service’, enabling brands to turn their offline products interactive, and manage their entire supply chain to trace goods, fend off counterfeit activities, and improve manufacturers’ productivity. Brands can extend their reach directly to end-consumers, thereby increasing consumer intimacy with direct engagement, and leveraging the boom in NFTs and metaverse experiences”.

Verofax Asia is a blockchain-enabled “Asset Digitization and Traceability” solution provider with offices across North America, Europe, Asia and MEA regions. Verofax’ solution is available across multiple cloud environments, helping businesses transform their physical products to interactive, and enable meaningful engagements with immersive user interfaces, applicable to a wide range of industries (Retail and Consumer Packaged Goods) already used by global brands.

UnBound is a technology company specialising in Augmented Reality Metaverse Technology started by two university students to revolutionise the educational sector. Leading the domestic market with their homegrown education technology while incorporating the private and public brands into the Metaverse ecosystem. Becoming the 1st Augmented Reality Edu-platform with e-learning/financial literacy components and shariah-compliant mobile game.

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