U Mobile has officially opened its new flagship store at Sunway Pyramid Shopping Mall. This store will offer exciting shopping experiences using new technologies like 5G and AI. It will have features like Digital Price Tags and AI-powered security cameras. A special attraction is Malaysia’s first in-store immersive dome, which uses high-quality video and sound, along with virtual and augmented reality, to create a fun experience for visitors, free of charge.
This new flagship store is U Mobile’s second in Malaysia, with the first located at their headquarters in Berjaya Times Square. U Mobile chose Sunway Pyramid because it is popular with families, a group they want to attract more. This new retail initiative is part of the company’s plan to reach more customers and improve their shopping experience.
“U Mobile is always seeking to raise the bar and in line with our unbeatable ethos, we are committed to elevating our customers’ experience by bringing innovative and immersive retail features, coupled with our best-in-class products and services, even closer to our customers. Our newest flagship store at Sunway Pyramid Shopping Mall showcases a tech-enabled experience, one that blends real life with next gen digital technologies. From Smart Retail functions like Digital Price Tags and AI-powered CCTVs, to immersive attractions like our in-store dome, this flagship store is an intelligent space for consumers to truly interact with the U Mobile brand,” said Navin Manian, Chief Marketing Officer of U Mobile.
From left to right: Mr Jason Chin, Senior General Manager, Sunway Pyramid, Sunway Giza & Sunway Square, Wong Heang Tuck, Chief Executive Officer of U Mobile; Navin Manian, Chief Marketing Officer
Other highlights of U Mobile’s newest flagship store in Sunway Pyramid Mall include:
- HoloBox: a self-contained unit employing holographic projection technology to provide a twist to the typical in-store Queue Management System, as customers are able to interact with the holographic avatar of Stacy Anam, U Mobile’s brand ambassador, for service. The HoloBox also serves as a photo booth, allowing visitors to capture a photo. An AI-generated image of them is then projected in real-time onto the Immersive Dome, creating a unique and interactive experience
- U Home Zone: as part of U Mobile’s growing focus on families, the zone showcases a Smart Home concept and highlights the key benefits of its family-centric plans like U Family 128 and U Home 5G bundles
- U Business Corner: as part of U Mobile’s commitment to enterprise digitalisation, this zone will showcase interesting business solutions that leverage 5G and other technologies.
- Lifestyle Zone: featuring VR Gaming for all-ages enjoyment as well as a showcase of U Mobile’s exclusive premiums and collaborations.
To celebrate the grand opening, U Mobile offers exclusive prizes and promotions worth up to RM800,000 from 24 to 26 January 2025. Prizes include 5G smartphones, Sunway Resort staycations, and exclusive hoodies from a collaboration with Pestle and Mortar Clothing. The first 88 visitors each day can buy a Huawei GT Cyber Watch for RM0.99, available on a first-come, first-served basis starting at 11:00 AM for U Postpaid 68 and U Postpaid 98 customers. Additionally, new U Family 128 sign-ups and all walk-in visitors can enter a lucky draw for daily guaranteed prizes. For more details, visit https://www.u.com.my/en/personal/grand-opening.