TUMI recently hosted the grand opening of its KLCC store and debuted its Fall 2024 collections in a luxurious event attended by celebrity guests like Alvin Chong, Amelia Henderson, Alicia Amin, Koe Yeet, May Ho, and Azrel Ismail. The latest designs were inspired by Seoul, South Korea, showcasing a vibrant print named ‘Seoulite’ and a new Olive colorway.
The newly renovated Suria KLCC store spans 2317 sqft and boasts a modern, sleek concept with an elegant façade featuring a soft curved design with two layers to create depth and dimension. This design provides an open and airy ambiance to welcome numerous visitors. To elevate the best-in-class services, the store features an open-concept lounge that offers an exclusive client experience. The blend of marble, tiles, steel, and leather creates a harmonious atmosphere of modernity, cleanliness, warmth, and softness, with visual lines that are easy on the eyes.
Randy Wong, TUMI’s General Manager for Southeast Asia, expressed excitement about presenting the new collection to Malaysian customers, highlighting the country’s appreciation for luxury and innovative design. Guests at the event immersed themselves in a multi-sensory experience inspired by Seoul, including workshops, drinks, and canapés. The brand introduced new additions like the 19 Degree Frame and Turin collection made from Italian leather.
TUMI’s Fall collection includes the addition of the 19 Degree Frame, an expansion of the iconic 19 Degree assortment, and the debut of Turin, a premium collection made from Italian leather. The reintroduction of Voyageur leather also highlights the brand’s commitment to design excellence, technical innovation, and unparalleled craftsmanship. At the event, guests were introduced to a new expression of the TUMI signature “T,” prominently featured on the new Turin collection and Voyageur leather, signifying an elevated level of luxury.
The TUMI Sport collection now also expanded with four key silhouettes specifically designed for cycling enthusiasts. The TUMI Sport collection also introduces specialized bags and accessories for a range of activities, including golf, tennis, pickleball, yoga, hiking, and more. Each piece reflects TUMI’s commitment to versatility, functionality, and refined design, supporting the diverse pursuits of modern adventurers.
The event also included Stone Seal Carving workshop, savored Korean-inspired drinks and canapés and TUMI Scent Station to experience TUMI’s fragrances. Guests also receive exclusive illustrated monogram patches and luggage tags. One lucky winner even took home the new TUMI International Carry-On in Olive Texture.
The new Fall 2024 Collections are now available at TUMI stores and TUMI.MY.