TUMI has recently announced their latest ambassador, esteemed South Korean actress Mun Ka Young and the launch of TUMI’s newest women’s handbag collection, Asra in Singapore on 27 March 2024. Singapore was chosen for the launch, as the destination that inspired TUMI’s Spring 2024 collection and palette.
The “Discovering Asra” evening unfolded through a series of surprises, taking guests on an intimate and glamorous journey to discover the modern allure of Asra. The experience began with a sunset cruise aboard two luxurious TUMI-branded yachts that brought guests to Sentosa. Upon arrival, guests were whisked away to the VIP dinner venue located at Sentosa Golf Club. The venue, which had been transformed into the elegant and intimate “Sentosa Pavilion,” celebrated the effortlessly unique style embodied by TUMI ambassador, Mun Ka Young, and the design language and colors of Asra, including a vibrant colorway inspired by the beautiful landscapes of Sentosa Island.
Upon entering, guests encountered a rotating showcase featuring a variety of Asra silhouettes framed by a backdrop of soft, curved flower and silk-adorned arches inspired by the bag’s design. Next, they were led into the “Marble Room”, an architectural delight that paid homage to the Asra campaign and featured a floating Asra display in striking Cameo Rose. Guests then walked through the mesmerizing “Asra Alley”, with the collection displayed against a captivating video projection by visual artist Markus Kanzler, exploring the silky draping texture and colors of Asra. Arriving in the dining room, guests took their seats at long tables positioned around the edge of the room. LED panels along the walls served as a canvas for the evening’s expansive storytelling, celebrating the partnership between TUMI and Mun.
The new Asra collection is available now at TUMI stores worldwide and TUMI.com.