Google has just launched Travel Insights with Google, a website to provide global data and insights to the tourism and travel industry. The new website aims to help better understand pent-up travel demand and leverage insights from these tools to plan for the road ahead.
The website will host three data and insights tools:
- Destination Insights – This tool will give a clear picture of the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting – helping the industry map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers.
- Hotel Insights – Hotel Insights is designed to help hotels of all sizes, especially small and independent hotels, understand where demand for their property may be coming from and how to target their marketing as they plan their recovery.
- Travel Analytics Center – The Travel Analytics Center—available to Google’s commercial partners in the travel sector—will enable organizations to combine their own Google account data with broader Google demand data and insights to give a clearer picture of how to manage their operations and find opportunities to reach potential visitors.
Over the last few weeks, several global tourism and travel organisations – UNWTO, ASEAN Secretariat, the Ministry of Tourism and Creative economy of Indonesia, Vietnam National Administration of Tourism, Singapore Tourism Board, Taiwan Tourism Bureau, and others – have had early access to the Destination Insights tool. Many of these partners have already been using the tool to get insights into both inbound and outbound demand from their countries.
Commenting on their experience, Zurab Pololikashvili, Secretary-General of the UNWTO said, “Powered by innovation and driven by data, tourism can recover with sustainability and inclusivity at its core. Through this partnership with Google, UNWTO will be able to better help our Members and the whole of global tourism make the right decisions at the right time, accelerating recovery and helping us return stronger.”
In addition to the insights tools, the website will be a one-stop destination for other Google resources, including skills training courses through Grow with Google, Digital Garage and Google for Small Business, our tourism Acceleration Programme with the UN World Tourism Organization.