UMW Toyota Motor (UMWT) has officially launched the Toyota bZ4X, Urban Cruiser and Hilux BEV at the Sunway Pyramid Convention Centre, and was witnessed by the Deputy Minister of Investment, Trade and Industry, YB Tuan Sim Tze Tzin.
He said the introduction of electrified vehicles reflects the continued evolution of Malaysia’s automotive sector. “Malaysia’s automotive industry has grown into a highly integrated ecosystem connecting manufacturers, suppliers, engineers and technology specialists across the country. As the global industry transitions toward cleaner mobility, investments that introduce new technologies while strengthening local capabilities will help ensure Malaysia remains competitive as an automotive hub in the region.
Malaysia’s automotive industry has developed over decades through sustained collaboration between government, manufacturers and local suppliers, creating a comprehensive ecosystem that supports engineering capabilities, supplier development and high value manufacturing activities. The continued introduction of new technologies within this ecosystem reflects the industry’s ability to evolve alongside global automotive transformation.
Datuk Ravindran K., President of UMW Toyota Motor, said Toyota’s approach to electrification recognises that the transition toward lower emissions mobility must reflect how vehicles are used across different markets. “For Malaysia, mobility carries both economic and social importance. Vehicles here support far more than urban commuting. They connect communities across long distances and support industries that rely on dependable transport as an essential tool of productivity. Electrified mobility must therefore be introduced at the right time, in ways that genuinely benefit Malaysians and support how people and industries move every day,” he said.
Leading the lineup is the Toyota bZ4X, Toyota’s dedicated electric SUV, priced from RM 220,000.00. This model offers great electric performance with better power efficiency and a battery that allows for a range of about 480 km, while still being practical for daily use. Built with a special electric vehicle design, it features a new eAxle system, improved battery management for quicker charging, and a 14-inch multimedia display with enhanced voice controls. These technologies create a spacious cabin and a smooth, quiet driving experience expected from a modern electric SUV.
Next is the Hilux BEV, which brings electric power to Toyota’s well-known pickup, priced from RM 226,300.00. This is Toyota’s first electric pickup for global sales, designed for durability and reliability. The Hilux BEV includes advanced features like a 12.3-inch display, Multi-Terrain Select (MTS), and Multi-Terrain Monitor (MTM), along with the latest in driver assistance from Toyota Safety Sense 3. It’s built for both individual and fleet users in sectors like logistics, construction, agriculture, and government.
Completing the lineup is the Urban Cruiser, a compact electric SUV designed for city living, starting at RM 198,000.00. With the “Urban Tech” concept, it combines stylish SUV looks with smart design for urban areas. It has a digital display system that combines the dashboard and multimedia controls into one screen, making it easy for drivers to manage vehicle information and other functions. Key features include 18-inch wheels, a panoramic roof option, and a unique two-spoke steering wheel, for a modern driving experience in the city.
The arrival of battery electric vehicles in Malaysia marks a significant step in UMWT’s journey toward electrification, using Toyota’s global expertise in electric technology. As Malaysia’s transportation landscape evolves, UMWT will collaborate with industry partners, policymakers, and customers to make sure electric technologies are practical, accessible, and meet the country’s mobility needs.
Through its Best in Town commitment, UMWT works to enhance the ownership experience for customers by providing reliable vehicles, trusted aftersales support, and a nationwide network that helps Malaysians stay mobile with confidence. These initiatives align with Toyota’s broader Beyond Zero vision and Multi-Pathway strategy, focusing on mobility solutions that meet the needs of Malaysian drivers while supporting sustainable transportation.