Toshiba has officially launched the Japandi series in Malaysia, headlining the debut of its new Japandi Fridge. The launch of the series is said to be the brand’s strategic business move to meet emerging Malaysian market trends for aesthetics and functional modern home living, further solidifying the brand’s leadership in the home appliance market.
The Japandi Fridge embodies the concept of the “Artistry of Harmony”, blending timeless design with innovative technology – catering to those who believe that “less is more”, embracing minimalism and simplicity in every detail. The fusion of Japanese minimalism and Scandinavian elegance brings a warm, harmonious touch to any kitchen or home setting, with soft, natural textures and recessed walnut handles enhancing the aesthetic.
The Toshiba Japandi Fridge series features the innovative SeamlessFit slot-in design that optimizes kitchen and living space, allowing for perfect integration into modern lifestyles. With its sleek exterior, the Japandi Fridge is equipped with OriginFresh, the Japandi series provides exclusive preservation technology for meat and fish.
The -1°C Pro Aging Technology ensures that ingredients are kept at the ideal temperature to enhance the flavor and texture of food, while the Soft-Freeze Mode of -3°C maintains ingredients in a slightly frozen state, preserving their texture and quality for longer.
Additionally, the Deep Freeze function, which freezes food quickly at -30°C, locks in both freshness and nutritional value. Meanwhile, Toshiba’s HydroFresh technology keeps fruit and vegetables nutritious and juicy, while the PureAIR system eliminates 99% of bacteria, viruses, and ethylene, providing 24-hour strong protection. For modern households seeking efficiency, the fridge also features an industry-leading 60-Minute Quick Ice Making option, ensuring it keeps up with busy lifestyles—all while maintaining a sophisticated, effortless aesthetic.
“Toshiba has long been a trusted brand in Malaysian homes, offering solutions that enhance convenience, sustainability, and quality of life,” said Steven Yang, Managing Director at Toshiba Sales & Services Sdn. Bhd. “Our mission is to improve lives while building a more sustainable future. For over a century, Toshiba has focused on creating innovative, reliable solutions that elevate everyday living. As we move forward, we aim to continue this legacy by adapting to the ever-changing needs of the market and expanding our presence in Malaysia with products that resonate with consumers.”
Reflecting Toshiba’s philosophy of precision – where ‘Details Matter’ – every aspect of the Japandi Fridge has been meticulously designed with the consumer in mind. Whether through enhancing efficiency, improving functionality, or refining aesthetic elements, this attention to detail defines Toshiba’s approach.
The Japandi Fridge comes in two main variants: the GR-RF695WI-PGY(67) 585L Multi-Door model, priced at RM12,429 and the GR-RF690WI-PGY(67) 580L Multi-Door model, retailing at RM12,859. Both models are available at major home appliance outlets. For more information, visit www.toshiba-lifestyle.com/my.