Toshiba Sales & Services Sdn. Bhd. has launched the NaturePURE Series 820L Refrigerator, certified by the Malaysia Book of Records as the largest refrigerator in Malaysia. This launch celebrates Toshiba’s 95th anniversary and its legacy of innovation and customer-focused excellence.
“In 2025, Toshiba continues to chart strong growth by expanding our diversified product portfolio to reflect the evolving needs and values of today’s consumers,” said Mr. Steven Yang, Managing Director of Toshiba Sales & Services Sdn. Bhd. Steven added that Toshiba Malaysia is targeting 25% year-on-year growth compared to 2024, driven by rising consumer demand for technologically advanced and aesthetically refined home appliances.
Sustained Market Leadership Across Core Categories
As of Q1 2025, Toshiba Malaysia has achieved significant market share across its key home appliance segments:
- Refrigerators: 16.7% (Ranked No. 2)
- Washing Machines: 13.6% (Ranked No. 2)
- Microwave Ovens: 10.5% (Ranked No. 5)
Toshiba’s market share is growing across all product categories due to an increasing demand for smart and energy-efficient home solutions, which appeal to Malaysian households. In the ASEAN region, Toshiba is strengthening its presence, with Thailand showing strong performance and Japan remaining the leader in brand dominance and customer loyalty.
Expanding Retail Footprint in Malaysia
To improve accessibility and brand experience, Toshiba opened its first brand store in Kuala Lumpur in 2024, receiving a strong consumer response. This success has prompted quick expansion, with:
- 14 brand stores currently operating nationwide
- A goal of opening 1 flagship store and establishing 50 Shop-in-Shop (SIS) outlets by the end of 2025
NaturePURE 820L: Redefining Refrigeration at Scale
The NaturePURE 820L Refrigerator is the first four-door, side-by-side refrigerator in ASEAN, with a large capacity of over 820 litres. It is designed for families of different generations, providing plenty of organized storage space for everything from baby food and fresh fruits to skincare products and frozen items.
Using High-Capacity Technology, the NaturePURE has very thin insulation and smaller components, allowing for more internal storage without making the outside bigger.
Key Features Include:
- PureAIR Sterilization System: Eliminates 99.99% of bacteria and 99% of odors through hourly active purification—ideal for families with infants or health-sensitive needs.
- PureAIR Turbo Mode: Purifies 3× faster than standard mode—perfect for traditional or strong-smelling dishes.
- Pure ICE 3-Level System: Delivers hygienic, odorless ice with FDA-certified water systems and integrated sterilization.
- Magic 2 Sizes Ice Maker: Industry-first dual-mode ice maker producing cubed and half-cubed ice, up to 2kg in 95 minutes.
- Superior Cooling with R290 Refrigerant: Offers 30% faster cooling while using eco-friendly refrigerants for reduced environmental impact.
Looking Ahead: Japandi-Inspired Product Expansion
Toshiba’s innovation plan features the ongoing launch of its “Japandi” Series, blending Japanese craftsmanship with Scandinavian design. After introducing the first Japandi refrigerator in 2024, Toshiba will expand this concept to dishwashers, water purifiers, and other appliances, enhancing design and functionality for modern Malaysian homes.