
TM Roh, President & Head of MX Business, Samsung Electronics, has recently mentioned that producing the Galaxy S24 series has been the most rewarding period of his career, in a latest editorial release. This was largely contributed with the integration of Galaxy AI on the new Galaxy S24 series where it allows easy access for mobile AI and opens up new possibilities.
Galaxy AI helps people communicate beyond borders, complete everyday tasks easily, and so much more. One of the most welcomed AI features is Circle to Search with Google, an incredible new tool for intuitive discovery. TM Roh also added that the company has added communication tools for removing language barriers, such as Live Translate, Chat Assist and Interpreter. He also mentioned that users love Photo Assist, Samsung’s tools for creativity powered by ProVisual Engine.Â
He also humbly mentioned the company is still only getting started. During the development of the Galaxy S24 series, the company had many ideas and concepts that they wanted to bring to life. Right now, users can enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experiences.
So, what is the next step for mobile AI? TM Roh said the company has already planning next steps for Galaxy AI beyond smartphones – optimizing it for various categories of devices, across various services. In the near future, the select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.Â
As the company is introducing a feature in it’s infancy stage, it is bound to have challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. TM Roh believes it is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.
The introduction of mobile AI also meant the company has to raise the standards of security and privacy in this new era of data-intensive mobile experiences. Hence, TM Roh mentioned that the company elected to take a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. Samsung is remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.Â
Lastly, TM Roh said that the new era of mobile AI will be focusing more on what individuals can achieve with the right tools. Users have to what’s possible, useful, and meaningful with the latest Galaxy S24 Series with Galaxy AI.

