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TikTok mulls on #CreateKindness campaign in Malaysia with new video and conversations on online safety

TikTok has continued the #CreateKindness online safety campaign with the launch of a new video and a live insight sharing discussion on online safety. 

TikTok teamed up with six popular creators from across Southeast Asia to feature a video titled, “From Meanies to Goodies”, which include Ceddy Ang (@ceddyornot) from Malaysia, Ashilla Sikado (@ashilla.sikado) from Indonesia, Ayn Bernos (@aynbernos) from the Philippines, Jeynelle Ng (@buffbaby88) from Singapore, Khánh Vy (@khanhvyccf) from Vietnam and Kru P Ann (@krupann.english) from Thailand.

The video saw each TikTok creator react to comments taken from their videos, ranking them from “mean” to “kind”. They also shared the impact each comment had on them – both good and bad – and highlighted how while comments may seem insignificant or harmless to some, they can leave a big impact on the receiver and even their loved ones and family members.

To further conversations around online safety and rally a movement to be kinder in our online interactions, TikTok hosted a panel discussion with Dr Stephen Jambunathan from The Mind Faculty, Henry Teh from Malaysian Humanitarian Foundation (MHF) and Ceddy, who shared insights on the current online safety landscape in Malaysia.

Henry also shared about MHF’s World Kindness Day Malaysia Challenge in support of the United Nation’s World Kindness Day, where participants can stand a chance to win cash prizes up to RM2,350 by uploading their best kindness video onto TikTok with the hashtag #worldkindnessdaymalaysia2020.

TikTok is committed to promoting safety and well-being on its platform and has championed comprehensive approaches to online safety. In addition to developing tools to protect user experience on the platform such as comment filtering and blocking, TikTok recently became a Trust and Safety Professional Association (TSPA) partner and constantly reviews and updates their Community Guidelines.

Alongside the #CreateKindness campaign, TikTok has increased its safety resources for parents and guardians by adding new information to the TikTok Safety Center. The refreshed Safety includes a new guide for caretakers to understand the tools available to empower their young to be responsible digital citizens, videos about digital safety and tips for youth to learn about cyberbullying and how to get started safely on TikTok. TikTok also expanded its Family Pairing feature by adding advice for parents developed in collaboration with teens and online safety experts.

Learn more about TikTok’s safety resources on the Safety Centre or download the app via the Apple Store, Google Play Store and Huawei AppGallery to #CreateKindness

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