TikTok has announced a partnership with MyHealthKKM in Malaysia for a COVID-19 public health awareness campaign that advocates for mass vaccinations and provides accurate information about COVID-19.
Under the newly launched #KitaJagaKita campaign, TikTok is working with MyHealthKKM, the Education Health Division of the Ministry of Health, to provide easily accessible verified information and resources related to COVID-19. The campaign features informative livestreams from public health experts and healthcare professionals to address key concerns Malaysians have about COVID-19 and address vaccine hesitancy as the nation ramps up vaccination efforts.
Users can also get up-to-date information and government guidelines on various topics including the latest Covid-19 case numbers, updated standard operation procedures (SOPs) and changes in National Plans through the #KitaJagaKita hashtag, which is populated with educational videos from medical professionals. The Ministry of Health will also support the #KitaJagaKita campaign through public service announcements (PSAs) and news in bite-sized, engaging videos on their official TikTok channels, @myhealthkkm and @kkmputrajaya.
“As TikTok increasingly becomes a key platform for communities to come together and share joy, express their creativity and gather information, TikTok hopes to work closely with MyHealthKKM to maximise our impact and provide access to credible information from trusted sources, as part of our ongoing efforts to maintain a safe and positive environment for our users,” said Kristoffer Eduard Rada, Head of Public Policy Malaysia, TikTok.
As part of its efforts to help the community stay safe and informed, TikTok introduced in-app educational PSAs on COVID-19 related hashtags and an additional video reporting category for Misleading Content.
These initiatives are in tandem with global partnerships with key public health organisations such as the World Health Organisation, the Centers for Disease Control (CDC) and UNICEF on vaccination drives and to promote responsible behaviour during the pandemic. TikTok also launched a COVID-19 information hub with frequently asked questions and answers about the virus and vaccines, as well as tips and guidance on staying safe.