At the launch party of Tiger Soju Flavoured Lager in Malaysia, 4,500 fans enjoyed a curated immersive experience and live performances by local and international acts. The event began with neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. Attendees were given the opportunity to taste the latest product in the flavour, Gutsy Grape, and even get a ‘Twist Makeover’ to experience the twist. At the Tiger Soju Flavoured Lager Bar, they could taste exclusive cocktails mixed with omija berry and ginger flower, while enjoying exclusive Asian snacks from the MiX.Store booth.
The brand aimed to turn everyday moments into lively ones, featuring live DJ sets by Queen T, Julian, and Sherry Alyssa, hip hop performances by Ban Huat crew, featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, and South Korean rapper Loco performing his top hits for local fans. Marketing Director at Heineken Malaysia Berhad, Willemijn Sneep, expressed excitement at the way people expressed themselves playfully at the launch party. She hopes that fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, always with a twist.
Tiger Soju Flavoured Lager is now available in Gutsy Grape across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information on Tiger Soju Flavoured Lager, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.