Tiger Beer has announced THE TRAFFORD DEN, a first-of-its-kind Tiger Beer x Manchester United Pop-Up Bar in Malaysia. Happening from 24th to 28th May, The Trafford Den (No. 19, Jalan Doraisamy, Kuala Lumpur) is set to bring The Red Devils fans closer to the club, closer to the action, and closer to each other.
During the campaign period, Malaysian Manchester United fans can anticipate with exclusive meet and greet with Nani and Wes Brown, signing, close up with Tiger Beer x Manchester United banner and live screening. Learn more detailed at below.
Step Into the Spirit of Old Trafford:
24th – 26th May: Fans will enter The Trafford Den, a pop-up bar immersed in the heritage and energy of Manchester United, where passion runs deep, stories are shared, and Tiger Beer flows in tribute to a club that unites generations. Early birds who register before 24th May will raise their first Tiger on the house — while stocks last.
Claim Glory, Meet Legends:
Victory belongs to those who dare. Purchasing buckets of Tiger Beer at The Trafford Den may be able to unlock meet-and-greet passes to an exclusive gathering with club legend, Nani, and select Manchester United players on 27th May. This rare opportunity fulfils every fan’s ultimate dream – meeting their football icons, raising a Tiger Beer in a proud toast, and capturing unforgettable moments in a photo session. Guests can also bring their cherished items for signing, making the moment even more personal – an experience that will be etched in memory long after the day ends.
A Tribute Sent to Old Trafford:
Fans will be invited to leave their mark upon a monumental Tiger Beer x Manchester United banner, a symbol of Asian fandom that will travel back to Old Trafford—a pledge of passion, proving that the support here is as fierce as anywhere in the world.
A Day of Glory – Live Screening:
As Manchester United faces Aston Villa on 25th May, The Trafford Den becomes a roaring epicentre, where fans gather for a live screening of the clash—watching it unfold in real time, surrounded by fellow Red Devils. Bound by the rituals of sport, united by Tiger Beer’s bold spirit, this is a day where distance fades, and devotion reigns.
The Final Thrill – Meet Wes Brown on 28th May:
The first 50 fans to arrive at The Trafford Den will be invited to an exclusive session with another Manchester United legend — Wes Brown, an intimate encounter where untold stories unfold like battle hymns, and past, present, and future collide. Fans will be able to capture the moment in a photo opportunity and bring cherished items for signing. A day of history, passion, and standing shoulder-to-shoulder with greatness.
Julie Kuan, Marketing Manager of Tiger Beer Malaysia, leads the rallying cry: “Football is more than a game—it’s a force that unites continents, generations, and hearts. Manchester United has engaged with its Asian supporters through past tours, but distance has often limited deeper connections. Tiger Beer changes that. This partnership goes beyond match appearances – it’s about recognition, about bringing fans closer to their club and closer to one another. At The Trafford Den, we prove that passion knows no borders. The Theatre of Dreams is not just in Manchester—it’s also right here, in Kuala Lumpur.”
Roar Together at The Trafford Den This May!
Register now via this link: https://thetraffordden.signupspace.com before 24th May to secure your spot and receive a complimentary Tiger. Stand to win exclusive meet-and-greet passes, official merchandise giveaways, and more electrifying experiences.
The Trafford Den Opening Hours (No. 19, Jalan Doraisamy, Kuala Lumpur):
- 24 May, Saturday – 12:00 Noon – 11:00PM
- 25 May, Sunday – 12:00 Noon – 1:00AM (Catch The Epic Manchester United Vs Aston Villa Match Live)
- 26 May, Monday – 12:00 Noon – 11:00PM
- 27 May, Tuesday – 6:00pm – 11:00PM (Entry Before 6pm Is Reserved For Contest Winners for the Meet-And-Greet Session with Club Legend, Nani, and select Manchester United players)
- 28 May, Wednesday – 12:00 Noon – 11:00PM (First 50 Fans On-Site Secure Their Spot To Meet Club Legend, Wes Brown)
Follow @tigerbeermy and @manchesterunited on Instagram and Tiger Beer Facebook for all the electrifying details. Unite, celebrate, and raise a glass – because passion deserves to be seen and heard.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption, and please #DrinkResponsibly.