Tiger Beer Malaysia has officially unveiled its new visual identity at an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade.
Since 1932, Tiger Beer has represented breaking barriers and challenging norms. The new packaging refresh reflects this spirit, showing the brand’s commitment to progress while keeping its celebrated taste. The new look features a courageously rising tiger – a symbol of ambition and determination – set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the “claw” shape found in the “i” and “g” of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.
“Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “It’s more than a design update – it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder.”
The new packaging is being launched in all markets, creating a modern and consistent look for Tiger Beer around the world.
The impressive projection mapping wasn’t only for visuals – the brewery, where Tiger is made, provided a special setting for this exciting reveal. Guests saw the brewery wall change before getting to enjoy the new Tiger beer straight from the source – a meaningful way to start a new chapter while honoring the brand’s heritage.
Beyond updating its packaging, Tiger Beer is focused on creating exciting experiences and daring collaborations that reflect its bold personality.
To celebrate its Roaring New Look, Same Great Taste campaign, Tiger is launching fun promotions from April 1 to June 30, 2025.
At selected coffee shops and food courts, customers who buy 3 large bottles of Tiger Beer or Tiger Crystal will get an exclusive foldable tote bag, while supplies last.
Customers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating bars, pubs, supermarkets, and convenience stores can enter a contest to win special rewards, including an 8g 999.9 Tiger Gold Bottle or a limited-edition Tiger Travel Bag.
Meanwhile, online shoppers on Drinkies, Shopee, and Lazada who buy specific Tiger bundles can get a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, while supplies last. All promotions come with terms and conditions.
For more info and updates about the brand, visit Tiger4-0.tigerbeer.com and follow us on Instagram and Facebook. This event and all Tiger Beer products are only for non-Muslims aged 21 and older. Tiger encourages responsible drinking and urges people not to drink and drive.