Tiger Beer Malaysia has launched the new Tiger Soju Flavoured Lager, offering easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape.
While it’s not a secret that it is taking inspiration from K-culture, the new product delivers a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign for the new Tiger Soju Flavoured Lager is “Feel The Twist”, aiming to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.
Tiger Beer Malaysia also announced the launch party for Tiger Soju Flavoured Lager at Tropicana Gardens Mall Convention Centre on 10th May 2024 from 7 PM to 12 AM. The event offer attendees to redeem complimentary Tiger Soju Flavoured Lager, experience complimentary makeovers with experimental styles, enjoy flavoured cocktails, and take part in exciting games to win exclusive Tiger merchandise, but that’s not all.
The event also features an exclusive pop-up by partner, MiX.STORE, where guests can try Asian snacks from the MiX.STORE x Tiger Soju Flavoured Lager space. Guests can also catch live performances by both international and local acts. Namely, South Korean rapper Loco with multiple platinum hits including ‘Hold Me Tight (Feat. Crush)’, ‘You Don’t Know’, and ‘Too Much (Feat. DEAN), local Youtube/dance sensations 3P, hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, as well as live DJ sets by Sherry Alyssa, Queen T and Julian. Those who are interested to “Feel The Twist” can do so by visiting https://tigersoju.tigerbeer.com for more information.
Tiger Soju Flavoured Lager is now available across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information on Tiger Soju Flavoured Lager and the campaign, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.