Tiger Beer Malaysia launches “Boldly Asian, Globally Acclaimed” campaign with Tiger Den event at Pavilion Bukit Jalil

Tiger Beer has launched their latest “Boldly Asian, Globally Acclaimed” campaign in Malaysia as it celebrates its incredible, bold journey against the odds through an array of engaging activities.

The campaign offers fans to capture a picture of their favourite Tiger products with the backdrop of iconic buildings around the world. Fans worldwide have joined in on the celebration and shared their pictures on their social media platforms with the hashtags #TigerBeerMy and #GloballyAcclaimed to commemorate their bold moments with the brand – but this is only just the beginning for Malaysian fans. 

Tiger Beer lovers in the Klang Valley are invited to join the brand’s unique immersive experience, the Tiger Den, which is the home of all things Tiger, from 15th June until 9th July. Here, there will be an array of experiences to learn more about how Tiger made its mark to become a globally acclaimed Asian lager. The event will take place at Pavilion Bukit Jalil as there will be six zones to explore at the Den – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, The Crystal Cold Room, and The Tiger Bar. 

With a host of engaging activities, Tiger’s round-the-world adventures via an interactive AR-fitti, Pestle and Mortar Clothing t-shirt customisation, limited-edition shoe customisation by Edmond Looi, as well as ice-cold Tiger products on the house with a live DJ and band performances. Be sure to check it out on Wednesdays and Thursdays, between 12 pm and 10 pm, as well as Fridays, Saturdays, and Sundays. Fans can register to join the experience at https://tiger2023.tigerbeer.com/tiger-den/ by simply filling out their name, email and contact number.

“As a brand that has always defied the odds, we wanted to provide unique experiences and activities for our loyal fans who have been with us throughout our journey. We hope that with this, Malaysians will be inspired to also overcome the odds and pursue their passions. The Tiger Den truly is our brand’s journey brought to life, celebrating all of our achievements as we roar boldly forward,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Fans who want to enjoy Tiger products at participating outlets, bars and pubs near them can stand to win the grand prize – a trip to Singapore for two pax worth RM30,000, or a Tiger Metal Cooler Box as the consolation prize worth RM350. Ten winners will be selected to receive the grand prize and the consolation prize is available for 2,500 winners! Those who are interested can visit the same website for more details.

For more information on Tiger’s ‘Boldly Asian, Globally Acclaimed’ campaign, the Tiger Den, contest and giveaways, check out https://tiger2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

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