Tiger Beer Malaysia has announced their 2025 Chinese New Year campaign, titled as Together We Roar, dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations.
Brand Activation
Celebrate Your Fellow Tigers at ‘Tiger Town’
From 9th to 12th January 2025, ‘Tiger Town’ will come to life at Pavilion Bukit Jalil – a vibrant space where bonds and success roar the loudest. In collaboration with Tǎng Píng, ‘Tiger Town’ will showcase festive performances, games, and activities celebrating those who contribute to our progress.
Designed to bring people together in celebration, this activation promises an unforgettable experience with giveaways, food, crafts, and live music from popular artists 3P and Jeryl Lee. Consumers can book tables for eight at RM 388 for a three-hour session, receiving 20 bottles (325ml each) from Tiger’s portfolio, a ‘Yee Sang’ set, 16 skewers, and six bottles of water while enjoying Tiger Town. For more information and to secure bookings, visit tigercny.tigerbeer.com or pre-register for the event here to receive a free bottle of Tiger Crystal.
“Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. With an array of exciting promotions, activations, and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them. This year, we are thrilled to collaborate with Tǎng Píng to create a vibrant Tiger Town experience, where bonds and success are celebrated in the spirit of festivity,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
Promotions and Giveaways
Tiger is bringing festive cheer to select coffee shops and food courts with promotions until 15th February 2025. Patrons can check under bottle caps of big Tiger and HEINEKEN Malaysia beers for a chance to redeem a 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or premium playing cards. At participating bars and pubs, spending RM 90 or more on selected brands can win patrons a Tiger Mahjong Set and RM 88 TnG E-Wallet credit.
At hypermarkets and supermarkets, consumers can enjoy exclusive giveaways like the Bear Multicooker Hotpot and La Gourmet Cast Iron Pot, while select 99Speedmarts will offer collectible Thermoflasks. Shoppers at convenience stores and mini markets who buy HEINEKEN Malaysia’s beers can scan the QR code and submit their receipt for a chance to win a Samsung Galaxy Z Fold6 or RM 88 TnG E-Wallet credit.
For those who wish to enjoy their favourite brews at home this CNY, Drinkies offers the perfect solution. With the purchase of carton bundles on Drinkies, consumers will receive a Bear Hotpot and a La Gourmet Cast Iron Pot from now until 12th February 2025.
For more information on the activation and promotion mechanics, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates. All promotions are subject to T&Cs and available while stocks last. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.