Lifestyle Tech

The Serif, The Sero and The Frame by Samsung shows how lifestyle TV will make home living even more amazing

When Samsung Malaysia invited me to attend the media event for their lifestyle TVs, I was wondering why are they so eager to invite the media to see and experience the TVs. I would say most of us think that TV are just a big display device where we just watch shows on it. But boy, Samsung was prepared to take my mind off with their latest innovation for their lifestyle TVs.

Let’s start with introducing the three lifestyle TVs that Samsung Malaysia brought for the media to experience during the event: The Serif, The Sero and The Frame. Each of the models bring it’s own unique design and exclusive features that made you jaw drop once you look at them up-close. Now, we’re going to go through each TV:

The Serif – A design that is so beautiful to look and watch

According to Samsung, The Serif was imagined by award-winning designers, the Bouroullec Brothers. With its signature ‘I’ profile, it looks absolutely stunning from any part of your home, and from any angle; guaranteed to raise the level of ambient luxury of the living room.

With Artificial Intelligence, viewers will see its content in all the 4K resolution glory, while background noise is significantly cut down. Even the controller’s design looks amazing and nice to hold. The Serif only comes in one size which is 55” and the price is RM 6,499. Learn more about the The Serif through this link here.

The Frame – When TV becomes an art, an amazing combination

Samsung’s The Frame TV aims at people who loves to decorate their home living with art while able to watch their TV as well. For art lovers, you can see over 1,200 works of fine art from world-renowned artists and galleries including Museo del Prado, The Albertina, Saatchi Art, and more. The artworks do required to be purchased or paid a monthly subscription fee.

The Frame also can add a magnetic frame to style it to looked even better. The magnetic frame comes with 4 colours: beige, brown, black and white. The Frame also come with two sizes: RM6,499 (55”), RM 10,999 (65”). Learn more about the The Frame through this link here.

The Sero – Stream your mobile content to the TV

In the Korean language, Sero means vertical. This beautiful TV rotates between landscape and portrait mode, delivering an experience optimised for the mobile phone. To further enhanced your mobile content on Sero, it is equipped with 4.1Ch 60W Front Firing speakers which can produce really loud volume. With QLED Technology, you can see more clarity and vivid colours at 4K.

Sero also received an esteemed gold award at the iF Design Awards, one of the world’s most celebrated and valued competitions that acknowledges design excellences around the world. The Sero only come in 43” and priced at RM6,999. Learn more about The Sero with this link here.

With that said, I’ve definitely fall in love with The Sero more because of the ability to rotates between landscape and portrait mode. The audio was loud too. The Frame also caught my attention with it’s amazing ability becoming an artwork frame while The Serif’s unique design really stands out among the competition. Somehow, I think I understand why Samsung has been continuously World’s No.1 TV brand 14 years running. The innovation and design that Samsung engineers has put into the final product is just simply breathtaking.

By the way, if you’re planning to purchase one of this TVs, Samsung Malaysia is doing a promotion period whereby you can get an air purifier for free. If you want to learn more about Samsung’s latest Lifestyle TVs, visit https://www.samsung.com/my/lifestyle-tvs/.

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