Entertainment Lifestyle

‘THE FITTEST’ launches globally on 24th March 2020

Do you love to watch how athletes trained and compete during games or competition especially in CorssFit? Well good news to you as the documentary ‘THE FITTEST’ by The Buttery Bros will launch globally on Tuesday 24th March 2020 on iTunes. It was previously set to launch on 7th April 2020, however due to unprecedented pre-sales (over 20K) the film distributors have agreed to bring forward the launch date. 

What is all about in ‘THE FITTEST’?

The FITTEST is a documentary uncovers never before seen insight into the fallout as a result of CrossFit HQ’s controversial changes to The Games format in 2019, as well as the mass firing of CrossFit’s entire media team. The newly liberated media space, previously controlled by the sport’s governing body, has allowed Heber and Marston to create an unbiased, enthralling portrayal of one of sports greatest competitions. The documentary was filmed by The Buttery Bros, Heber Cannon and Marston Sawyers, the duo behind iTunes No 1. documentaries: Froning: The Fittest Man in History, 2015, Fittest on Earth, 2015, Fittest on Earth, A Decade of Fitness, 2017 and Redeemed & Dominant, 2018.

The Buttery Bros entertaining and uplifting personalities have allowed them to create unrivalled bonds with some of CrossFit’s biggest names (including Mat Fraser, Noah Ohlsen, Tia-Clair Toomey, Katrin Davidsdottir, Sara Sigmundsdottir, Patrick Velner, Brent Fikowski). This has provided unparalleled access into the lives of the fittest people on earth, in ways never done before and which no one else can replicate.

The documentary will be released Tuesday 24th March 2020 exclusively on iTunes with the prices of $12.99 USD. Further release will start on Tuesday 14th April 2020 with various platform like Amazon Prime Video, VUDU, Vimeo, Google Play, COX, Comcast, Dish, Verizon, Frontier and many others.


The Buttery Bros consist of filmmakers Heber Cannon and Marston Sawyers. Both Heber and Marston worked at CrossFit Headquarters for 9 years as part of their media team.

In October 2018, CrossFit cleared-out their entire media team, including Heber and Marston.  Following their unceremonious dismissal, they were inspired to continue creating insightful and entertaining documentaries, but this time with complete freedom from the CrossFit brand and sponsors.  Heber and Marston took a brave leap of faith, pooling together their personal finances to independently fund the creation of THE FITTEST.

Heber Cannon of The Buttery Bros, says: “This film has been two years in the making. Lots of sleepless nights, 24 hour workdays, and time away from my family. It’s been an incredible journey that would not have been possible without the help of our closest friends, the community, and the athletes who let us into their lives to tell an amazing story. In this time of chaos, I can only hope those that see the film are as inspired as I was making it.”

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