Sunway Pyramid is teaming up with Universal Pictures to bring Malaysians an exclusive larger than life experience throughout the mall for the upcoming Jurassic World Dominion. From now until 12 June, shoppers are in for a roaring good time with a wide array of exciting Jurassic World Dominion movie-themed displays and activities that can only be experienced exclusively in Sunway Pyramid.
Taking place several years after the happenings in the previous movie, Jurassic World Dominion asks the question of whether humans and dinosaurs can co-exist – while that will be answered in the movie itself, Sunway Pyramid is creating their own Jurassic World through this campaign in the form of unforgettable experiences, activities and rewards for the next few weeks.
At the Blue Concourse on LG2, shoppers can try their hand at the Jurassic World Evolution 2 Game Zone as well as participate in several hands-on activities such as amber and dinosaur fossil making or train palaeontology instincts by searching for buried dinosaur bones. The centre of concourse will be filled with the stars of the movie in the form of 3-D models of Velociraptors Blue and Beta with a Tyrannosaurus Rex (T-Rex) photo booth right beside them.
There will be pop-up booth by TGV cinemas that will be selling exclusive food combos that includes Jurassic World Dominion merchandise at the concourse. Jurassic World Dominion pin badges will be available at all TGV cinemas IMAX locations, whereas baseball caps are available exclusively at Sunway Pyramid, Sunway Velocity Mall and Sunway Putra Mall.
Movie merchandise can be purchased from a booth located in the concourse while watching clips of the movie on the LED TV wall located just behind it, creating that perfect Jurassic World atmosphere.
The excitement continues throughout the mall in various stations by participating brands such as Agenda Suria, Philips and Lego. The brands will be at LG2 Orange Avenue, LG1 space in front of Coffea Coffee and the LG1 Ice Rink Railing. These designated stations are also part of the Jurassic World Dominion adventure journey, where customers have to complete a set of activities to redeem an exclusive Jurassic World Dominion blind box with a miniature dinosaur collectible in it.
As a further reward for completing the on-ground activities, promo vouchers will be given to shoppers to spend on Jurassic World Dominion merchandise on the Sunway eMall website where they can also enjoy free nationwide shipping specifically for these purchases!
Five lucky shoppers will also stand a chance to win the Lucky Draw grand prize of a Philips 55” Android television to enjoy more thrilling scenes in great quality. To participate, shoppers will have to spend a minimum of RM150 or RM100 for Sunway Pals members in the mall and submit their receipt via the Sunway Pyramid Mobile App. Through this, Sunway Pals members can collect Pals points and attain a sticker to be added to their participating receipt to qualify for the entry. Winners will be notified at the end of the campaign.
Jurassic World Dominion will open in Malaysian cinemas nationwide from 9 June 2022.