Starbucks has teamed up with New Era to launch a limited-edition collection that celebrates individuality, style, and coffee. The collaboration combines two cultures to create a bold and unique lineup of Starbucks drinkware and lifestyle merchandise items that elevate self-confidence and self-expression. Available from August 13, 2024, the collection will be available at all Starbucks stores in Malaysia for a limited time.
The Starbucks x New Era collection features sleek monogram designs that unite sophistication with spontaneity, reflecting the shared values of individuality and authenticity between the two brands. This vibrant collection includes 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature headwear and tote bags in neutral earth tones, khaki, and black. By blending New Era’s streetwear style with Starbucks’ mission to create genuine connections, the collection aims to empower customers to embrace their unique stories and style.
Alia Emira Ismail, Head of PR & Communications at Starbucks Malaysia, expressed pride in the partnership with New Era and emphasized the collection’s focus on individuality, style, and coffee. The collection is designed to bring fresh energy and moments of delight to fashion lovers and coffee enthusiasts in Malaysia, making their daily cup of coffee a fashionable expression of their unique selves. Look out for the Starbucks x New Era collection from August 13, 2024, at Starbucks stores across Malaysia, with prices starting at RM108.