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Spotify celebrates BLACKPINK’s ‘BORN PINK’ with Listen-Free Access and exclusive content

Spotify will be celebrating BLACKPINK‘s second studio album, BORN PINK, by offering all users around the world* the ability to listen to the album for free as many times as they want, and in any order they wish for the first week of release. The listen-free feature is available exclusively via the BORN PINK by BLACKPINK playlist, till 22 September 2022. 

As they are continuing the momentum as a global superpower in K-pop, the quartet – Jennie, Jisoo, Lisa and Rosé, broke Spotify records with the 19 August release of their latest single “Pink Venom”, becoming Spotify’s most-streamed song by a female artist in a single day in 2022 so far. 

Users can head over to Spotify’s BORN PINK by BLACKPINK playlist and watch BLACKPINK’s album come alive through a never-before-seen video. BLINKs are also treated to exclusive behind-the-scenes and bonus content available on K-Pop ON! Track on 18 September 2022.

Not stopping there, fans of the quartet can spot them on Spotify’s billboards across Asia, including Indonesia, the Philippines, South Korea, Vietnam and Taiwan.

So, what are you waiting for? BLACKPINK is in your Spotify area and start streaming BORN PINK today!

*In India, free on-demand is already available, and in South Korea there is only a premium tier. This offer will be unavailable in Japan, but fans will still be able to enjoy the album in its entirety by visiting BLACKPINK’s artist page.

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