sooka is running strategic collaborations with key partners—Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to enhance value and accessibility for users. Currently ranked as the #1 sports app and one of the top five highest-grossing apps on the Google Play Store in Malaysia, sooka strengthens its position as a household name in entertainment.
Chu Young Lee, Director, sooka, said, “At sooka, our mission has always been to make LIVE sports, Asian and local entertainment more accessible for all. These new collaborations with local market leaders are a natural extension of that vision. By partnering with brands that share our customer-first mindset, we’re unlocking greater value, reaching new audiences and building stronger touchpoints across the user journey. With the ongoing Premier League season, it’s a timely opportunity for more Malaysians to experience 4K UHD LIVE sports on sooka via Android TVs, the sooka app, and the sooka TV stick.”
These partnerships with important partners are a big step for sooka’s goal of connecting Malaysians through sports and local entertainment, making it available to everyone. By collaborating across various fields like finance, insurance, mobile technology, and daily living, sooka intends to provide extra benefits to users through exclusive perks, integrated offers, and easier access.
List of Partners and Offers
| Partner | Offer | Validity Period |
| Maxis | – New and existing subscribers of Maxis Postpaid 139/169/199 can enjoy six months of complimentary sooka Premium access. – Customers on the Hotlink Prepaid RM55 Monthly Internet Pass, or Hotlink Postpaid 45/60/70 with the Data 2X add-on at RM9.90, are entitled to 30 days of sooka Sports & Entertainment access. – All other Maxis Postpaid and Hotlink subscribers can subscribe to sooka Premium at RM25 per month (RRP: RM50.90) or the Super Streamer Add-on (sooka Sports & Entertainment) at RM15 per month. | Now until 31 January 2026 |
| Etiqa | – All new and existing sooka users will receive a personal accident coverage plan worth RM10,000 from Etiqa, valid for 30 days from the date of activation. sooka users can sign up for this offer via the sooka app. – Etiqa customers will enjoy complimentary 10-day access to sooka’s Sports & Entertainment plan. A unique digital voucher with an activation code will be emailed to each eligible Etiqa customer for redemption. | Now until 31 January 2026 |
| U Mobile | U Mobile is offering a bundled package called U Home 5G x sooka Premium, which combines its high-speed 5G wireless broadband with sooka’s content streaming service. This offer is available exclusively through the MyUMobile App. | Ongoing |
| Grab | – Grab users can redeem a complimentary 14-day Sports & Entertainment plan from sooka through GrabRewards using their Grab points. – Each successful redemption will provide users with a unique code to unlock the free trial via sooka’s website or mobile app. | Now until 31 December 2025 |
| MAE by Maybank2u | As part of the ‘JOM MAE’ campaign, users who open a MAE Wallet via the MAE App and complete the onboarding process will receive a cash reward and a unique code to activate complimentary access to sooka’s 14-Day Sports & Entertainment plan. | Now until 31 December 2025 |
| Sports Direct | Sports Direct is offering its members complimentary seven-day access to sooka’s Sports & Entertainment plan with any purchase made in-store or online via the Sports Direct website. | Now until 26 February 2026 |
| ZUS Coffee | ZUS Coffee customers can redeem their ZUS points on the ZUS Coffee App and enjoy seven days of complimentary access to sooka’s Sports & Entertainment plan. | Now until 31 December 2025 |
| VIU | Fans of sooka and VIU can now enjoy both platforms at a discounted rate with the new sooka-VIU app bundle. Priced from RM21.90/month, the bundle will be available for purchase on the sooka website. | Ongoing |
As the year ends, sooka plans to expand its reach and enhance user engagement through technology improvements, affordable pricing, and strategic partnerships. Supported by industry collaborations and a growing subscriber count, sooka is establishing itself as a Malaysian entertainment platform. It offers selected LIVE sports and entertainment content for free, allowing registered users to stream immediately through sooka.my or the sooka app, which is available on Google Play, Apple App Store, and smart TV platforms.
For more information on sooka and the sooka TV stick, please visit https://sooka.my/. For customer support, WhatsApp sooka at +603 9549 3792, visit support.sooka.my or email us at support@sooka.my.