sooka celebrates its 4th anniversary with notable announcements, including tech upgrades and customer rewards, highlighting its growth as a leading entertainment platform in Malaysia driven by innovation and a strong connection to local culture.
Over the years, sooka has evolved to deliver tailored streaming experiences for Malaysian audiences. Key upgrades include a refreshed app with 2x performance improvement, an enhanced sooka TV Stick with 4K UHD sports content, and personalized navigation for a smoother user experience. An AI chatbot provides quick customer support, while a new Electronic Programme Guide (EPG) and dynamic tabs enhance navigation for live channels and VOD content.
sooka has achieved 100% year-on-year growth in paying subscribers, ranking as the #1 sports app and among the top five highest-grossing apps on Google Play Store in Malaysia. The platform maintains high user ratings – 4.6 stars on Google Play Store and 4.2 on the App Store – demonstrating strong user satisfaction and positioning sooka as the fastest growing OTT app in Malaysia.
Chu Young Lee, Director, sooka, said, “Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology. Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all. We’re deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.”
To thank subscribers, sooka is offering birthday perks until 31 July 2025. New subscribers can enjoy 10 days of free access to the Sports & Entertainment plan with promo code HBDSOOKA. Users can win an LG 86” 4K UHD Smart TV or a sooka TV Stick daily for 30 days. The sooka TV Stick (RRP: RM349) is free with a six-month sooka Premium plan at RM249. A Buy 1 Free 1 annual pass offer begins on 25 June 2025, providing 24 months of access for just RM149. For updates, visit sooka.my or follow us on social media.
As sooka enters its fifth year, it aims to enhance content and technology for a better entertainment experience for Malaysians. Collaborations with major Telcos and Financial Institutions will boost customer value and strengthen sooka’s position in the digital entertainment scene.
sooka has everything! Download the app from the Apple App Store or Google Play Store and on all major Smart TV platforms. For more information on sooka and the sooka TV stick, visit https://sooka.my/m/tv-stick.
All prices quoted in this release are excluding tax.
*According to data.ai, a Sensor Tower company, based on year-on-year growth of Active Users