Sony has officially launched the latest 2024 BRAVIA TVs and aimed to deliver the ultimate home cinema experience with the new features installed for the 2024 model lineup.
2024 BRAVIA TV line-up will come in 4 series and spearheaded by BRAVIA 9 being the flagship set capable of high peak luminance, deep blacks, supreme contrast and beautifully natural colours. The BRAVIA 9 and BRAVIA 7 is using Mini LED panel, while BRAVIA 8 is using OLED panel and the BRAVIA 3 is LED panel.
In addition, with the newly announced BRAVIA Theatre home audio product line-up you can seamlessly experience the full audiovisual richness of any film content at home.
Let’s go more in depth on the 2024 BRAVIA TVs at below.
Watch films at home the way the creator intended
This year’s BRAVIA TVs is able to intelligently optimise colour, contrast, and brightness for a home viewing environment that is brighter than a cinema. Sony is aiming to deliver how the creator envisioned their picture to look for home viewing. One of the elements that allows to achieve it is the high peak brightness of the BRAVIA 9 Mini LED model paired with precise backlight control. The picture becomes authentic with the right parts of the screen appropriately lit, letting the viewer discover even the smallest details the filmmaker put in the scene, especially in the Studio Calibrated modes developed in collaboration with the leading streaming services.
Provides optimal picture quality to enjoy movies at home
There are several new features assist 2024 BRAVIA TVs to deliver creator’s intention for home viewing environment. They are:
XR Processor
Sony’s XR Processor features a scene recognition system that detects and analyses data with high accuracy, and then optimises the picture for ultimate realism to reproduce a cinema creator’s intention.
XR Backlight Master Drive
Like the backlight control technology in Sony’s professional monitors used by filmmakers, XR Backlight Master Drive with a unique local dimming algorithm precisely controls thousands of LEDs for truly authentic contrast to preserve shadow detail in the most demanding scenes.
High Peak Luminance
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, the supremely bright TVs can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
Up to approximately 50% brighter than the 2023 X95L model
X-Anti Reflection and X-Wide Angle
With X-Anti Reflection, pictures are clearer with less reflection and glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction. X-Wide Angle keeps pictures looking as beautiful from the sides as they do from the centre.
Provides optimal sound quality to enjoy movies at home
Not forgetting the core of immersive home viewing experience is audio, Sony have included new audio features on 2024 BRAVIA TVs to provide optimal sound quality.
Acoustic Multi-Audio+
New BRAVIA 9 TVs feature Acoustic Multi-Audio+ and are the world’s first with Beam Tweeter at the top and Frame Tweeter at the sides to deliver cinematic surround sound. Every sound comes from exactly the right place.
Voice Zoom 3
Sony’s new Voice Zoom 3 recognises human dialogue through AI algorithms and amplifies or reduces its volume so even small dialogue sounds loud and clear. It works great with the BRAVIA Theatre home audio products.
Acoustic Center Sync
Acoustic Center Sync integrates your sound system such as a soundbar with the TV so that the sound precisely matches the action on the screen, bringing a cinema-like setup home. In cinemas, a speaker is placed directly behind the screen, which has numerous small holes, and the sound emitted from it is passed forward so that the dialogue and sounds overlap with the image projected onto the screen and are heard from the correct position. When you combine BRAVIA TVs and BRAVIA Theatre products, the Acoustic Center Sync function fuses the sound of the TV’s speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.
Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theatre audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect App (formerly Home Entertainment Connect App) without displaying the menu bar on the TV screen while watching a movie.
A wealth of modes to precisely reproduce the image quality intended by the creator at home
The 2024 BRAVIA TVS now comes equipped with Studio Calibrated modes, delivering image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports.
- Studio Calibrated modes
- Netflix Adaptive Calibrated Mode
- SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE Calibrated Mode)
- Brand new Prime Video Calibrated Mode
Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX Enhanced as they have been certified by IMAX and DTS to meet rigorous standards needed to get the best possible IMAX movie experience from SONY PICTURES CORE (formerly BRAVIA CORE) and select films on Disney+. Movie fans can enjoy optimised IMAX picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced mode, including IMAX Enhanced sound with DTS:X. In addition, SONY PICTURES CORE will introduce selected series from Crunchyroll – a streaming service focused on anime. This will add a host of Crunchyroll anime series to customers with an included streaming package.
BRAVIA supports both Dolby Vision and Dolby Atmos, for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Disney+, Prime Video, Netflix, and other popular streaming services.
Environmental initiatives
It is also safe to say that Sony is continuing to push sustainability effort on BRAVIA with their environmental plan called Road to Zero.
BRAVIA 9 and BRAVIA 7 use Sony’s proprietary signal processing to maximise the characteristics of the panel device (Mini LED), automatically optimising brightness for each scene while achieving both high brightness and low power consumption. In addition, the Eco Dashboard, which allows you to easily set and manage various energy saving settings of BRAVIA all at once, has been further evolved. You can also check the amount of power used and tips for saving energy.
From material development to exterior design, BRAVIA has succeeded in significantly increasing the use of recycled materials while maintaining a high-quality finish. SORPLAS™, a recycled plastic developed by Sony, is used for the back cover, which has the largest surface area on a TV, with approximately 65% of the total plastic used being recycled material. The compact, rechargeable Eco Remote is also made from approximately 79.7% recycled plastic.
Commitment to accessibility
Sony is also committed for accessibility and the 2024 BRAVIA TVs offers accessibility in mind so that all customers can enjoy the movie experience, regardless of disability or age.
The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. It also can enlarge text and display it on the screen. Additionally, the tactile dots on the HDMI and S-Center terminals of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience.
Colour inversion makes it possible to invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use colour inversion to change the background colour.
Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.
Click here for more on BRAVIA and accessibility
The 2024 BRAVIA TVs, including BRAVIA 9 Mini LED, BRAVIA 8 OLED, BRAVIA 7 Mini LED and BRAVIA 3 LED, will be available in Malaysia from June 2024. Recommended retail pricing will be released at a later date.
- BRAVIA 9 Mini LED (85”, 75”)
- BRAVIA 8 OLED (65”, 55”)
- BRAVIA 7 Mini LED (75”, 65”)
- BRAVIA 3 LED (85”, 75”, 65”, 55”)
Please visit the following for more information about our latest BRAVIA TVs and BRAVIA Theatre home audio products:
- BRAVIA website: https://www.sony.com.my/bravia