fbpx
Lifestyle Tech

Sony Malaysia launches the 2022 BRAVIA XR TV Lineup; available now from RM5,899

Sony Malaysia has officially launched the new BRAVIA XR television series for the local consumer, including the X95K 4K Mini LED models, MASTER Series A80K 4K OLED models, and X90K 4K LED model.

The new lineup will be powered by Cognitive Processor XR and paired with XR Backlight Master Drive to precisely controls the brand’s latest generation Mini LED backlight in the and X95K series for incredible brightness. Expect an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. 

The company also confirmed other features available on the new TV lineup as well such as Acoustic Surface Audio+ for OLED models, Acoustic Multi-Audio for LED models, Netflix Adaptive Calibrated Mode, BRAVIA CORE Calibrated Mode and ‘Perfect for PlayStation 5’, which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy. 

The Sony’s 2022 TVs use high recycled plastic content with Sony-developed SORPLAS. By using SORPLAS, the company increased theirr use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%, which equates to approximately 140,000,000 compact discs.

The BRAVIA XR X95K, A80K, and X90K is currently available in Malaysia.

ModelSRP
X95 (85”)RM28,999
A80k (77”)RM24,999
A80k (65”)RM13,899
A80k (55”)RM9,599
X90K (85”)RM19,999
X90K (75”)RM11,999
X90K (65”)RM7,899
X90K (55”)RM5,899

Learn all the 2022 Sony Bravia XR TV Models and Key Features at below.

X95K [85” class (84.6” diag.) models] 4K Mini LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
  • XR Triluminos Pro and XR Contrast Booster 15 combine to express billions of accurate colours with exceptional black contrast.  
  • X-Anti Reflection minimises reflection for a distraction-free viewing experience.
  • X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
  • BRAVIA CORE Calibrated mode
  • Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
  • Hands-free voice capabilities. 
  • Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction. 

For more information about the X95K, please visit: https://www.sony-asia.com/electronics/televisions/x95k-series

A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • BRAVIA CORE Calibrated mode
  • Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localisation and surround sound. 
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
  • Hands-free voice capabilities. 
  • Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction. 
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

For more information about the A80K, please visit: https://www.sony.com.my/electronics/televisions/a80k-a83k-a84k-series

X90K [85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models] 4K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster 10 deliver supreme realism with deep blacks and intense brightness with wider colour gamut. 
  • BRAVIA CORE Calibrated mode
  • Acoustic Multi-Audio includes two sound positioning tweeters, in addition to traditionally placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism. 
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
  • Minimalist One Slate design with flush surface maximises the screen and minimises the bezel, so users stay focused on what’s important – the picture.
  • Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.

For more information about the X90K, please visit: https://www.sony.com.my/electronics/televisions/x90k-x93k-x94k-series

For more information on all Sony televisions, please visit https://www.sony.com.my/electronics/tv/t/televisions

For more information on all Sony soundbars, please visit https://www.sony.com.my/electronics/audio

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: