Signature recently launched its 31st Anniversary Campaign at the Signature Flagship Store in Kota Damansara. This celebration features the Anggun Heritage Collection, Diana Danielle as Brand Celebrity, and the launch of Malaysia’s first Home & Living Product Experience Zone (PEZ). Additionally, it includes the introduction of Kingsdown’s BedMatch system, a collaboration with RHB Bank, and a nationwide calendar of sales, events, and roadshows for October and November.
A Homegrown Celebration of Heritage and Modernity
At the heart of the campaign is the Anggun Heritage Collection, a proudly Malaysian concept inspired by local artistry. Blending tradition with contemporary living, it incorporates cultural design elements like arches and motif tiles, complemented by modern innovations such as smart storage systems.
KS Lau, Group CEO of Signature International Berhad, said:
“Unlike typical heritage-inspired interiors, the Anggun Heritage Collection refines and reimagines tradition for today’s lifestyle. More importantly, it represents our 31-year journey of design and product innovation — a journey that continues to honour our cultural identity while shaping the future of Malaysian homes. This milestone reflects our vision of creating spaces that seamlessly blend heritage, modernity, and aspiration for generations to come.”
Brand Celebrity Diana Danielle Adds Elegance
Adding star power to the Anggun Heritage Collection, Signature welcomed Diana Danielle as Brand Celebrity. Renowned for her grace, she embodies the sophistication and cultural pride of modern Malaysian identity.
Diana Danielle said:
“This collection is a reminder that our culture can live on in modern spaces while reflecting who we are today. The Anggun Heritage Collection proves that tradition doesn’t need to be left behind — it can be beautifully reimagined to make our homes more meaningful, timeless, and connected to our Malaysian identity.”
Malaysia’s First Home & Living Product Experience Zone (PEZ)
Another major highlight is the opening of Signature’s Product Experience Zone (PEZ) — the first fully interactive home & living lifestyle hub in Malaysia. Here, homeowners and designers can explore live kitchen, wardrobes, material palettes, and smart storage systems in a hands-on environment. More than a showcase, the PEZ doubles as a training ground, knowledge hub, and collaboration space, transforming the retail journey into a discovery-led experience.
This immersive and interactive space also brings together premium materials and fittings from Signature’s trusted global partners — Sesa, Interprint, Blum, Hafele, Kessebohmer, Atlas Plan, and DuPont all thoughtfully integrated into Signature’s designs to inspire and elevate the modern living experience.
KS Lau added:
“The PEZ is not just a gallery of designs — it is where inspiration, education, and collaboration meet. As Malaysia’s first fully interactive home & living lifestyle hub, it embodies Signature’s 31 years of product innovation and commitment to reshaping the way homeowners and designers experience interior spaces. With this milestone, we go beyond showcasing products to creating immersive journeys that spark ideas, empower choices, and set new benchmarks for the industry.”
Kingsdown BedMatch – Sleep Science Meets Heritage
Complementing the campaign, Signature introduced Kingsdown’s BedMatch system. Backed by 15 years of research, this patented process recommends personalised mattresses in minutes. Exclusively available at the Flagship Store and Signature’s showrooms, BedMatch pairs with the Flora Series under the Anggun Heritage line, merging craftsmanship with cutting-edge sleep technology.
Strategic Partnership with RHB Bank
Signature has teamed up with RHB Bank to make premium living easier. They offer special home design deals along with customized financing options. This partnership allows customers to benefit from exclusive discounts and combined financing for homes and renovations, making it easier to go from buying a home to designing it.
The RHB Full Flexi Home Renovation Loan/Financing provides up to 90% financing based on the property value, plus an extra 30% for renovation costs. This means you can get up to 120% of the property value for financing, with a repayment period of up to 35 years. This gives homeowners more financial freedom to improve, invest, and enhance their homes.
RHB cardholders can also get an extra 5% discount during Signature’s 31st Anniversary Campaign on customized built-in cabinets or home furniture when they spend a minimum of RM10,000.
Nationwide Anniversary Activities
As part of the 31st Anniversary celebration, Malaysians can look forward to a series of activities nationwide:
- Signature Nationwide Sale (17 Oct – 30 Nov 2025): Exclusive promotions across all showrooms.
- In addition, to thank customers for 31 years of support, Signature is introducing FlexiPromo Plus — giving homeowners more freedom than ever. For every RM10,000 spent on Signature built-in cabinets, customers can unlock exclusive privileges to choose from our home & living collections, including kitchen appliances, sofas, dining sets, mattresses, and more.
- Exclusive Events:
- Private Showcase with RHB Bank (18 Oct 2025): By invitation, targeting mortgage loan customers.
- Thrive Event with Joey Yap (28–30 Nov 2025): By invitation, targeting high-net-worth professionals.
- Pop-Up Exhibitions: HOMEDec KLCC (6–9 Nov 2025) and HOMEs Sunway Pyramid (21–23 Nov 2025).
- Signature Warehouse Sale (13–16 Nov 2025): Featuring leading home & living brands at the Flagship Store, Kota Damansara.
- To bring the celebration closer to local communities, Crownlivin will showcase its premium furniture and lifestyle collections through a series of roadshows across key locations in Penang and the Klang Valley this October and November. Held in conjunction with major home expos and lifestyle fairs, the Crownlivin Roadshow will run from 3 October to 23 November, giving visitors the opportunity to experience the latest designs and craftsmanship first-hand.
Malaysians are invited to experience the full campaign by visiting their nearest Signature showroom or joining the events nationwide.
For more information, visit www.signature.my or follow Signature Malaysia on Facebook, Instagram, TikTok (@signaturemalaysia), and Xiaohongshu (@signaturemy).