
SHISEIDO is celebrating the 10th year anniversary of its iconic Ultimune Serum, a product that has set the benchmark in the skincare sphere with its revolutionary technology and unwavering commitment to enhancing one’s natural radiance.
Ultimune was launched in 2014 which has garnered a dedicated worldwide following among people of all nationalities, ages, gender and skin types. Since its introduction, the Shiseido’s signature serum has received more than 250 beauty awards. Renewed in 2018, 2021 and now in 2024, each droplet represents years of dedication to the pursuit of new possibilities for bringing out skin’s natural beauty.

In conjunction with this momentous 10th year celebration, Shiseido is partnering with Lazada for its yearly Super Brand Day to offer limited time only deals and exciting promotions. Featuring its highly anticipated trio – Ultimune Power Infusing Concentrate Serum, Shiseido Eudermine Activating Essence and VITAL PERFECTION Uplifting and Firming Advanced Cream, this special Blockbuster Set will not only offer up to more than 50% off in savings but also other key products for customers to enjoy as well as exclusive gifts too.
“To celebrate a decade of innovation and excellence with Ultimune, we are partnering with Lazada for the much-anticipated Super Brand Day.
This collaboration allows us to bring our customers an unparalleled experience and exclusive offers, marking this milestone anniversary in a truly special way,” said Elaine Choo, Manager Brand Shiseido.
“At Shiseido, we have always been at the forefront of advocating and empowering individuals to achieve their best skin. Together with Lazada,
we look forward to creating an unforgettable shopping experience for our new and loyal customers and continuing our legacy of delivering exceptional beauty products,” she added.
The campaign will unfold in three phases:
Phase 1: Presale on 7 July 2024, where customers can opt to make a deposit payment.
Phase 2: A teaser 15 July 2024, allowing customers to add desired items to their cart.
Phase 3: Culminating in Lazada’s Super Brand Day on 22 July 2024, when customers can check out their items with significant savings.
Priced at RM1,370 (worth RM2,890), the other products within the Blockbuster Set include:
Full-size Clarifying Cleansing Foam 125ml
2x Power Infusing Concentrate 10ml
2x Ultimune Power Infusing Eye Concentrate 5ml
2x Shiseido Eudermine Activating Essence 30ml
2x Essential Energy Hydrating Cream 15ml
3x VITAL PERFECTION WrinkleSpot Treatment 2ml
3x Perfect UV Protector S
2x VITAL PERFECTION Uplifting and Firming Express Eye Mask
2x VITAL PERFECTION Uplifting and Firming Advanced Cream 15ml
Any purchase of the Ultimune Presale Set and D Day Blockbuster Set will be entitled for an add on of a full size Ultimune Hand Cream 75ml worth RM130. Additionally, on July 22 2024, enjoy a 20% discount store wide with no minimum purchase required. This offer applies exclusively to single SKUs.
Top Spender Giveaway
On top of the great savings, Shiseido will also be having a special giveaway on 22nd July for their top 10 spenders – only applicable for single SKU purchase and not applicable for the sets.
With a minimum spend of RM800, the first top 10 spenders would receive one bottle of Ultimune 50ml worth RM460.
About Shiseido’s Beauty Trio
Shiseido Ultimune Power Infusing Concentrate Serum

This award-winning serum brings you 3 major benefits in just 3 days: enhanced radiance, resilience, and smoothness. Shiseido believes these 3 key factors makes the skin strong, beautiful and resistant to the external stressors that cause aging. Powered by Japanese skincare science, Ultimune delivers visible changes fast, setting you on the path to powerful, healthy vibrant skin in just 3 days.
For all skin types: Oily / Combination / Dry
Shiseido Eudermine Activating Essence

This revitalising skincare product is designed to deeply hydrate and refresh the skin. Known for its lightweight, fast-absorbing formula, it helps to improve skin texture and radiance. Suitable for all skin types, this essence promotes a smoother, more youthful complexion, making it a staple in many skincare routines.
Shiseido VITAL PERFECTION Uplifting and Firming Advanced Cream

The Uplifting and Firming Advanced Cream and Uplifting and Firming Advance Cream Soft comes updated with SafflowerRED and ReNeuraRED Technology powered by The Lifeblood to lift, firm and brighten skin.
The moisturizing creams come in a scientifically advanced and silky formula clinically proven to improve skin with multiple age-defying effects targeting loose skin, wrinkles, fine lines, dark spots, lack of brightness and uneven skin tone.
Shop at the Shiseido Store on Lazada for a wide range of premium products and enjoy exclusive deals and discounts.

