Shell Malaysia, has collaborated with GrowthOps Asia (lead creative), Edelman (PR) and Invictus Blue (media), to unveiled a head turner fake out-of-home (FOOH) activations for Shell V‑Power. A virtual billboard showcasing Lewis Hamilton in Scuderia Ferrari HP red has been projected in front of the iconic Petronas Twin Towers, Petaling Street and KL Tower.
It’s cheeky, it’s clever—and Malaysians are talking. Instagram user @taraanisha praised, “Shell’s marketing, strategy and creative teams deserve a raise and a paid vacation. They really know how to craft a masterpiece of advertising. Love it!”
The posts have garnered over 1.65 million organic views and thousands of comments, going viral across all social media since they were launched on Friday, 20th of June.
Chris Greenough, GM of GrowthOps Asia, commented, “This activation is a powerful synthesis of emotion and engineering. We know Malaysians have a real connection with Lewis Hamilton, so we saw this as a prime opportunity to connect with them.”
Released first digitally, the stunt launched alongside traditional OOH placements in KL for greater impact. It is an important part of Shell’s “Feel It All” campaign, marking a 75-year partnership with Scuderia Ferrari HP. Malaysians refueling with Shell V‑Power now have a chance to win a unique VIP motorsport experience in Singapore.
Seow Lee Ming, General Manager, Shell Mobility & Convenience Malaysia added, “This year is 75 years of Innovation Partnership between Shell and Scuderia Ferrari and we’re proud that Shell V-Power is the only fuel used, trusted and recommended by Scuderia Ferrari HP on track which our customers can also experience on the road.”