Shell Malaysia unveiled their latest brand campaign; “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza”, a refreshed look at its Shell FuelSave 95 proposition. The campaign is anchored on Shell FuelSave 95’s robust capabilities: delivering extra kilometers and partnering customers to make the most out of their everyday journeys.
Designed with DYNAFLEX technology, Shell FuelSave 95 gives extra kilometers by delivering:
- Extra Savings, Instantly (Ekstra Penjimatan) – Shell FuelSave 95 reduces friction by up to 90% in critical engine parts to maximize fuel economy.
- Extra Clean (Ekstra Bersih) – Shell FuelSave 95 prevents 95% of deposit formation for a cleaner engine.
- Extra Protection (Ekstra Perlindungan) – Shell FuelSave 95 protects engines from wear, corrosion, and deposit build-up with its ‘Triple Action’ formula.
These key benefits align closely with the findings from a consumer study which revealed that Malaysians chose “better mileage” and “cost-savings” as their top considerations for a quality maingrade fuel. Taking a leaf from the study, Shell Malaysia embarked on the refreshed brand campaign to give Malaysians what they asked for in top quality maingrade fuels: extra kilometers without extra cost.
“We place customers at the heart of everything we do; all our fuels are developed with their needs in mind. With the current COVID-19 pandemic affecting many Malaysian households financially, we resonate strongly with our customers and understand that a little extra goes a long way. Shell FuelSave 95 aspires to deliver instant fuel economy from the very first drop* and is the smart choice for customers. But don’t take my word for it, try it today and experience for yourself the difference of Extra!” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn. Bhd.
To initiate the launch of “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza” Shell treated Malaysians to a campaign teaser video showcasing not all fuels are created the same, while highlighting Shell’s promise of Extra. Adding extra saving to customers, Shell Malaysia partnered with BonusLink to give customers up to 4X Points whenever they spend a minimum of RM50 to refuel at Shell.
*8th March edit: typo error correction