Shell Malaysia has officially launched Shell Café, inviting Malaysians for an immersive aromatic journey with its signature farm-to-cup coffees and indulge on an array of delectable food options. This marks a significant milestone in Shell’s commitment to providing a rewarding experience for their valued customers.
The new Shell Café has skilled baristas to brewed on-site, making every sip of Shell Café’s signature coffees to be a memorable experience.
At the launch event, Seow Lee Ming, General Manager of Shell Mobility Malaysia, emphasised that Shell Café serves as a testament to Shell’s dedication in adapting to the dynamic preferences of its consumers.
According to her, the Shell Café’s signature coffees come with an extra ‘KAW’ that Malaysians love, with a taste of fruity and spicy undertones. She also shared on Shell’s ambitious expansion strategy, which aims to introduce Shell Café to a broader Malaysian audience.
Shell Café is offering not only fresh and appealing food and beverages but also a welcoming space for patrons to fulfill their refueling requirements seamlessly while on the move.
Shell Café uses an unique coffee blend made from Arabica and Liberica beans, sourced and crafted in Malaysia. The rare Liberica beans, comprising less than 2% of global coffee production, promise a distinctive flavor. Apart from the classics like Americano, Latte, and Cappuccino, Shell Café goes beyond with special offerings such as Dirty Latte and Cokespresso and a range of refreshing ice-blended frappes.
Shell Café serves a wider variety of food, from salted egg pastas, gourmet sausages and convenience wraps, including meat-free options.
For pastry lovers seeking a quick bite, Shell Café offers a range of snacks such as crowd favourites – firecracker sausage rolls, and chocolate rolls, to new offerings like curry puffs, almond croissants, scones, and cakes.
Meanwhile, Shell Malaysia is opening 80 Shell Café sites by year-end and aiming to reach 150 Shell Café sites by 2024.