Nike has recently unveiled it’s latest innovation for their global vision for a zero-waste future, Shek Lei Grind Court in Hong Kong made from Nike Grind. Located in Kwai Chung residential neighborhood, its court surface is covered in Nike Grind, made from 20,000 pairs of used sneakers. Nike Grind materials are palettes of recycled and regenerated materials composed of plastic, rubber, foam, fiber, leather, textile and much more.
Shek Lei Estate has been strategically chosen because of its humble neighborhood surrounded by more than 10 primary and secondary schools. Within the grassroots community, children may have limited access to healthy sporty lifestyle as there is little leisure area and living space is extremely packed. The newly designed side-by-side kids and standard basketball court will serve and provide as an accessible sports community hub for the less privileged kids and families.
Nike has invited renowned illustrator and toy designer James Jarvis to create colorful visuals on the courts’ Nike Grind surface. James Jarvis will be illustrating his signature sphere characters playing basketball on the courts, expanding his artistic expression to a new dimension.
By transforming and giving second life to this parent-child court, Nike will engage and link the community through sport activities and inspire people to unleash their fullest potential through sport. Shek Lei Grind Court provides the platform to Make Sport a Daily Habit while soaking up the storytelling creative vibe, making it an energetic emotional experience that will stretch beyond limits.
SOURCE: Nike Hong Kong