Haleon Malaysia has introduced Sensodyne Clinical White, a dual-action toothpaste known for effective whitening and protection for sensitive teeth. The launch event, held at Edenmill by Metal Bees, was attended by around 60 key opinion leaders (KOLs) and Watsons key opinion consumers (KOCs) and focused on the theme “No Compromise with Sensodyne Clinical White”.
The event showcased a blend of science and beauty through interactive sessions and demonstrations, including live stain-removal using common Malaysian food and drink stains. It emphasized that the product is a scientifically-backed solution for oral health rather than just a cosmetic product.
Redefining Whitening: No Compromise with Sensodyne Clinical White
Sensodyne Clinical White features a dual-action formula that whitens teeth and protects enamel. With twice daily use, it can deliver up to two shades whiter teeth after 8 weeks and provides 24/7 sensitivity protection.
There are two specialized variants:
- Sensodyne Clinical White Stain Protector: Ideal for those concerned about stains from coffee, tea, or tobacco, offering seven times better stain removal compared to regular toothpastes.
- Sensodyne Clinical White Enamel Strengthening: Aids sensitivity protection for individuals undergoing whitening treatments, with its low-abrasive formulation ensuring enamel safety.
Celebrating the launch, Mr. Neelesh Suryavanshee, General Manager of Haleon Malaysia, Singapore & Brunei said, “At Haleon, our purpose is to deliver everyday health with humanity. Today marks an important moment for Sensodyne as we introduce a new way of thinking about whitening for sensitive teeth. For many consumers, whitening can feel like a difficult choice between achieving a brighter smile and maintaining everyday comfort. At the same time, some whitening users may not realise that certain treatments can increase the likelihood of sensitivity over time. Sensodyne Clinical White is designed to address this tension by delivering effective whitening together with 24/7 sensitivity protection, using low-abrasive, enamel-safe technology. It reflects our commitment to science-backed innovation that responds to real oral health needs, giving consumers confidence without compromise.”
For more information on Sensodyne Clinical White, please visit the Sensodyne Malaysia website at https://www.sensodyne.com.my