Secret Recipe has kicked off 2023 with the celebration for the opening of 350th outlet in Malaysia in 1 Utama, with the company plans to increase it to more than 400 by the end of 2025. With that said, Secret Recipe has contributed to the country’s economy, not only by being one of the most successful chains but also with the opening of its new factory in Kota Damansara, thus creating job opportunities both locally and around the region.
To commemorate the opening of its 350th outlet, the first 350 new Secret Recipe members registered via the Secret Recipe MY app to walk in at its 1 Utama branch on 31 January 2023 will receive a limited-edition cupcake! Meanwhile, until 6 February 2023, all customers at the Secret Recipe outlet in 1 Utama will receive a 35% discount for purchases of RM60 and above (not including whole cakes or in conjunction with ongoing promotions). As a bonus, customers under the SR rewards programme will receive 3x app points for purchases made at Secret Recipe, 1 Utama until 6 February 2023.
Officiating the event was Evelyn Lee, Head of Marketing of Secret Recipe; Patrick Sim, Managing Director of Secret Recipe; and Mira Filzah, Secret Recipe Brand Ambassador at the celebration of Secret Recipe’s 350th outlet in Malaysia.
“At Secret Recipe, we realise that our operations and presence have the potential to leave a significant impact within the communities in which we serve. We, therefore, see it as our responsibility to make this impact a positive one. In this regard, I am proud to say that Secret Recipe has not only created a positive impact but also forged a legacy that continues till today,” said Patrick Sim, Managing Director of Secret Recipe.
“Besides upholding our promise to deliver top-notch gourmet cakes to our customers, we are proud to achieve the significant opening of our 350th outlet. What a way to kickstart the new year, indeed! But we could not have achieved this milestone without the support of our loyal customers, to whom we are ever grateful. Our commitment to them will continue, nonetheless, as can be seen in our latest concept store in 1 Utama which serves as a testament to our pledge to ultimately provide a refreshed dining experience for our guests with more joyful moments for all their celebrations for decades to come,” he added.
“This is definitely a surreal feeling for me, seeing the brand I have grown up with since my childhood – and come to love dearly – reaching new heights and milestones. While I’ve always had a soft spot for Secret Recipe, I know of many of my personal friends and family members who have come to make Secret Recipe part of their celebrations, or simply a place to just chill and enjoy a little self-indulgence! I am confident that this milestone of Secret Recipe’s 350th outlet is just one of the many to come, as it continues to grow and evolve!” said Mira Filzah, Secret Recipe’s Brand Ambassador, who was also present at the brand’s 350th store celebration.
For more information, visit www.secretrecipe.com.my.