Samsung has been the top soundbar brand in the world for 11 years. In 2024, it held a 20.1% share of global revenue and 18.4% in sales volume, according to FutureSource Consulting, reinforcing its leadership in premium audio since 2014.
Samsung’s ongoing success comes from the great sound experience provided by its soundbars and how well they work with Samsung TVs. The top model, HW-Q990D, launched in 2024, has received a lot of praise. It features Q-Symphony technology, which improves how the soundbar and Samsung TVs work together, and AI features that enhance audio for a unique home entertainment experience.
This focus on new ideas has gained Samsung recognition from industry experts and global tech media. Newsweek honored the HW-Q990D with its prestigious Editors Choice award, calling it “the best Dolby Atmos soundbar you can buy in 2024.” Meanwhile, the HW-S800D, Samsung’s stylish soundbar, was named Editor’s Choice by Techlicious, which called it “the perfect choice for anyone looking to improve their TV’s sound without losing style or space.”
Building on this success, Samsung is pushing the limits of home audio technology. Their 2025 soundbar lineup will offer AI-enhanced surround sound, better connectivity, and improved audio processing, showing their commitment to providing great audio experiences to customers around the world.
“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”
For more information, please visit: https://www.samsung.com/my/audio-devices/all-audio-devices/