Samsung Electronics is hosting its “Welcome to Bespoke AI” in Seoul, Korea on 26 March 2025, which is set to unveil ts latest home appliance lineup and strategy for the year, under the theme of “Home Living Made Simple.”
JH Han, Vice Chairman and CEO of Samsung Electronics, will take the stage as the keynote speaker, introducing Samsung’s vision and strategy for the “AI Home” as well as a wide range of new Bespoke AI products for the global market.
Ahead of the upcoming event, Samsung released a teaser video. The video features a smartphone, a refrigerator and a washing machine connected to SmartThings, highlighting the convenience of Samsung’s AI Home, where AI-connected devices work together seamlessly.
More information about these new products can be found on Samsung Newsroom and Samsung.com starting 26 March.