Samsung Electronics Co., Ltd, was recently named the number one brand in Campaign Asia-Pacific and NielsenIQ’s ‘Asia’s Top 1000 Brands 2021’ study. This latest achievement is the company’s 10th consecutive year in which Samsung has been voted by consumers in the region as their top brand in the annual research conducted across 14 markets in Asia-Pacific.
The Asia’s Top 1000 Brands is a consumer opinion survey that quantitatively measures brand preference in 15 product/service categories. Brands that emerge on the list are those who have succeeded in earning positive mindshare as being most trusted and well-loved by consumers.
Notably, Samsung ranked high in 15 product categories in Asia’s Top 1000 Brands this year, up from 12 last year, and is the top brand in TV, cleaning appliances and smart home technology.