Samsung Malaysia's Galaxy AYE campaign blows up on soc med with The Aye Guy; 30 Galaxy Tabs to be won during campaign period

Samsung Malaysia’s Galaxy AYE campaign making a hit on the social media platform which features a guy in the metallic cape inside MRT. The campaign, kicks off on 30 June, features 10 fully wrapped Galaxy A themed trains, a mysterious figure in a holographic cape, rolling music, and a catchy music theme – “Pilih Galaxy A, Memang Smart AYE”.

Inside the train, commuters has been spotting The Aye Guy – the mysterious figure in holographic-caped mystery onboard – and even quicker to post about it, turning their encounters into viral-worthy reels and sparking funny conversations in the comments. Content creators including @shengyou, @notnaddyro, @winniejlk, @mayraa.ray, and @zhen_ting were among the first to share their experiences on TikTok, and Instagram, generating strong engagement and plenty of comments asking: “How many Ayes did you hear?”

The videos showcased the Aye Train experience, featuring the catchy Galaxy A series jingle, unexpected appearances during the ride, and surprised reactions from commuters. The overall response was enthusiastic and curious, revolving around one main question: How Many ‘A’s did you hear?

Whether you caught the stunt live on the MRT or watched it blow up on your feed, you can still join the challenge.

AYE Heard That! Contest (Now Live)

The “AYE Heard That!” contest is now in full swing and runs until 29 September 2025. And you don’t have to ride the train to play — just put your best guess in the comment section and stand a chance to win!

How to enter:

Count how many times you think you hear “Aye”
You may drop your guess in the comment section of Samsung’s social post
Include the hashtags: #AYEHeardThat #KitaPilihAYE #GalaxyA56
Follow @SamsungMalaysia to qualify

Thirty lucky winners will receive a Samsung Galaxy Tab S9 FE+ (256GB).

Heard that Aye? Drop your guess here:

Instagram: https://www.instagram.com/samsungmalaysia/
TikTok: https://www.tiktok.com/@samsungmalaysia
Linktree: https://linktr.ee/samsungmalaysiaofficial

These trains spotlight the new Galaxy A56 5G and Galaxy A36 5G, packed with Awesome Intelligence (AI), Knox Vault security, Samsung Wallet, long-lasting battery, versatile cameras that capture every angle, and up to four generations of OS upgrades – making premium innovation more accessible than ever.

Shop the new Galaxy A56 5G and Galaxy A36 5G to enjoy up to RM329 worth of rewards!

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme/buy

Model	RAM + Memory	RRP	Colour Availability	Promotion
Galaxy A26 5G	6+128GB	RM 1,199	BlackMintPeach Pink	1 year extended warranty worth up to RM129 Double storage upgrade worth RM200
Galaxy A26 5G	8+256GB	RM 1,399	BlackMintPeach Pink
Galaxy A36 5G	6+128GB	RM 1,499	Awesome Lavender Awesome Black Awesome White Awesome Lime
Galaxy A36 5G	12+256GB	RM 1,699	Awesome Lavender Awesome Black Awesome White Awesome Lime
Galaxy A56 5G	8+128GB	RM 1,999	Awesome Lightgray Awesome Graphite Awesome Olive Awesome Pink
Galaxy A56 5G	12+256GB	RM 2,199